afaqs! news bureau

GOZOOP Group wins the Public Relations mandate for Infiniti Mall

The agency will be responsible for devising communication strategy & maintaining a strong media presence.

Independent marketing group, GOZOOP Group has bagged the public relations mandate for Infiniti Mall, Mumbai’s premier destination for shopping, entertainment and food.

As part of the mandate, GOZOOP Group will be responsible for building brand awareness, strengthening spokesperson imagery and highlighting the offerings amongst a larger set of target audiences. The agency will also create and implement innovative communication strategies and provide end-to-end media relations support to ensure top of mind recall and extensive footfalls.

Commenting on the win, Samrat Bedi, CEO (India), GOZOOP Group said, “We at GOZOOP, place our clients at the core of operations. We believe in understanding the needs or wants of the client and delivering that in a balanced yet effective manner. Infiniti Mall has been one of the most popular retail destinations in Mumbai and I am sure that with our creative mindset we will be able to help the brand achieve desired milestones.”

Infiniti Mall is one of the leading chains of shopping malls in Mumbai and has enjoyed a great amount of trust and loyalty from its patrons. Subsidiary of K Raheja Realty Group, Infiniti Mall - Andheri was founded in 2004 and Infiniti Mall Malad opened its doors for the first time in 2011. Since then, the mall has been transforming the essence of leisure and entertainment, providing an ultimate retail experience to its customers.

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