India scores 130 shortlists at Spikes Asia 2023

India has scored 130 shortlists with Leo Burnett leading the country's charge with 27 shortlists followed by VMLY&R with 19, Kinnect/FCB at 12, and Ogilvy and BBDO at 11. Here is the breakdown

Brand Experience and Activation

BBDO India for Ariel – See Equal #SHARETHELOAD (4)
VMLY&R for Unipads – Adeli (3)
Ogilvy for Mondelez India – Shah Rukh – My –Ad (2)
BBDO India for Ariel – Ariel Long Term (1)
VMLY&R for Maxx Flash – The Killer Pack (1)
VMLY&R for Unilever – Smart Fill (1)
Leo Burnett for Whisper – The Missing Chapter (1)
Leo Burnett for Airtel – Airtel 175Replayed (1)
Leo Burnett for Oreo - #BringBack2011 (1)
LoweLintas Mumbai/MullenLowe Singapore for Unilever – Handwashing Kebabs (1)

Creative Commerce

McCann Worldgroup India for Ujjivan Small Finance Bank – Shagun ka Lifafa (3)
VMLY&R for Unilever – Smart Fill (2)

Creative Data

Leo Burnett for MPL – Billion Cheers Jersey (1)
Leo Burnett for Airtel - Airtel 175Replayed (1)

Creative Effectiveness

DDB Mudra for McDonald’s – Eatqual (1)
Lowe Lintas Mumbai and MullenLowe Singapore for Unilever – H is for Handwashing (1)
DDB Mudra for Stayfree – Stayfree Daughters Day ’21 (1)
BBDO India for Ariel – See Equal #SHARETHELOAD (1) 

Design

VMLY&R for Maxx Flash – The Killer Pack (3)

DDB Mudra for Charlie Chaplin Museum Foundation – A Silent Frown (2)
Leo Burnett for Whisper – The Missing Chapter (1)

Digital Craft

Dentsu Creative for Vice World News – The Unfiltered History Tour (1)
Ogilvy for Mondelez India – Shah Rukh – My –Ad (2)

Direct

Kinnect Mumbai/FCB India, Delhi for SOS Children’s Villages India – Chatpat (3)
Ogilvy for Mondelez India – Shah Rukh – My – Ad (2)
McCann Worldgroup India for Ujjivan Small Finance Bank – Shagun ka Lifafa (2)
Leo Burnett for Whisper – The Missing Chapter (1)
FCB India for UNAIDS – Unbox Me (1)
DDB Mudra for Indeed – The Hire (1)
BBDO India for Ariel – See Equal #SHARETHELOAD (1)

Entertainment

Dentsu Creative for Global Esports – The Protest March (3)

Film

The Womb Communications for Truecaller – Red is the new Black (4)
Law & Kenneth Saatchi & Saatchi for Zepto – Clinic (2)
Law & Kenneth Saatchi & Saatchi for Zepto – Airport (1)
Law & Kenneth Saatchi for Zepto – Indian Stretchable Time (1)
Law & Kenneth Saatchi & Saatchi for Zepto – Restaurant (1)
Leo Burnett for Spotify – Traffic (1)
Leo Burnett for Airtel – Airtel 175Replayed (1)
Leo Burnett for Burger King – The Great Celebrity Hack (1)
Leo Burnett for Oreo - #BringBack2011 (1)
Creativeland Digital Technology for Netflix India – Netflix Playback 2022 (The Return of the Fanverse) (1)
Wunderman Thompson for The Times of India – The Idea of India (1)
MullenLowe Lintas for Google Voice – Voicing some questions is as important as getting their answers #SEARCHFORCHANGE (1)

Film Craft

Weiden + Kennedy / Early Man Film for Jindal Steel – The Steel of Oman (1)
Brand David Communication / Good Morning Film for Parachute – Parachute Kalpavriksha (1)

Healthcare

Leo Burnett for Whisper – The Missing Chapter (5)
VMLY&R for Maxx Flash – The Killer Pack (1)
VMLY&R for Unipads – Adeli (2)
LoweLintas Mumbai/MullenLowe Singapore for Unilever – Handwashing Kebabs (1)
Ogilvy for MTV – Memory Karaoke (1)

Industry Craft

Leo Burnett for Whisper – The Missing Chapter (2)
DDB Mudra for Charlie Chaplin Museum Foundation – A Silent Frown (1)

Innovation

Dentsu Creative for TVS Motor Company – The Responsible Manhole (1)
VMLY&R for Maxx Flash – The Killer Pack (1)

Media

FCB India for UNAIDS – Unbox Me (2)
Kinnect Mumbai/FCB India, Delhi for SOS Children’s Villages India – Chatpat (2)
Ogilvy for Mondelez India – Shah Rukh – My – Ad (2)
Leo Burnett for Whisper – The Missing Chapter (1)
BBDO India for Ariel – See Equal #SHARETHELOAD (1)
LoweLintas Mumbai/MullenLowe Singapore for Unilever – Handwashing Kebabs (1)
Dentsu Creative for The Indian Express – News Beyond Views (1)

Mobile
Dentsu Creative for TVS Motor Company – The Responsible Manhole (1)

Music
No shortlists from India

Outdoor

VMLY&R for Maxx Flash – The Killer Pack (3)
McCann Worldgroup India for Ujjivan Small Finance Bank – Shagun ka Lifafa (1)
LoweLintas Mumbai/MullenLowe Singapore for Unilever – Handwashing Kebabs (1)
Leo Burnett for Whisper – The Missing Chapter (1)

PR

Kinnect Mumbai/FCB India, Delhi for SOS Children’s Villages India – Chatpat (3)
FCB India for UNAIDS – Unbox Me (2)
VMLY&R for Unipads – Adeli (1)
Dentsu Creative for Bharat Matrimony – Pehle Padhai Phir Shaadi (1)
Leo Burnett for Whisper – The Missing Chapter (1)

Print and Publishing

DDB Mudra for Charlie Chaplin Museum Foundation – A Silent Frown (2)

Radio and Audio:
No shortlists from India.

Social and Influencer

Kinnect Mumbai/FCB India, Delhi for SOS Children’s Villages India – Chatpat (4)
Leo Burnett for Oreo - #BRINGBACK2011 (2)
Ogilvy for Mondelez India – Shah Rukh – My – Ad (2)
DDB Mudra for MTV India – BOTHARD (1)
Dentsu Creative for Global Esports – The Protest March (1)
FCB India for UNAIDS – Unbox Me (1)

Strategy and Effectiveness

BBDO India for Ariel – See Equal #SHARETHELOAD (3)
Leo Burnett for Whisper – The Missing Chapter (2)
Leo Burnet for Whisper – Keep Girls in School (1)
Leo Burnett for Oreo - #BRINGBACK2011 (1)
PepsiCo India for Lay’s – Changing Entrenched Snacking Behaviours To Drive Exponential Growth (1)
VMLY&R Commerce for Unilever – Smart Fill (1)