Jackie Shroff in his Bhidu Style teams up with Glance for its #UnlockNahiKarneka campaign
Through these videos, he takes on the role of an educator, showing his charisma and wit as he enlightens the paparazzi and consumers about the benefits of Glance.
Glance, roped in Jackie Shroff for their latest campaign, #UnlockNahiKarneKa. The campaign encourages Indians to embrace Glance’s smart lock screen that has over 200 million active users in the country already.
In an era where information overload has become the new norm, the #UnlockNahiKarneka campaign seeks to liberate users from the endless cycle of searching for information, downloading multiple apps, and constantly unlocking their smartphones. In a series of fun videos, Jackie Shroff in his full Jaggu Dada style introduces Glance smart lock screen and explains how it transforms user experience by presenting everything directly on the lock screen, eliminating the need for tedious searches and clicks.
Being a beloved and relatable figure in Indian cinema and having a mass connect with people across India, Jackie Shroff perfectly embodies the spirit of the campaign. Through these engaging videos, he takes on the role of an educator, showing his charisma and wit as he enlightens the paparazzi and consumers about the benefits of Glance. In fact, he also reveals to them how he effortlessly accesses tailored content, plays hyper casual, free to play games, watches live shows, indulges in shopping through Roposo integrations, and more, all without unlocking his smartphone.
Speaking about the campaign, Jackie Shroff said, "Glance is packed with some unbelievable features and I connected with the platform instantly. Now, whenever I have free time or want to take it easy, I spend time on Glance smart lock screen."
Sharing details about the campaign, Bikash Chowdhury, chief marketing officer at Glance said, “We are excited to join forces with Jackie Shroff and educating India about Glance smart lock screen. Jackie Shroff's genuine charm and relatable authenticity perfectly aligns with the campaign's core philosophy. The #UnlockNahiKarneka campaign will not only resonate across the country, but also empower users to adopt the Glance smart lock screen, prompting a redefinition of their smartphone engagement."