Kinara Capital launches #JadejaBatsForKinara campaign with Ravindra Jadeja

Kinara Capital, a leading fintech driving MSME financial inclusion across 100+ cities in India, today announced the launch of the #JadejaBatsForKinara advertising campaign featuring the company’s exclusive brand ambassador Ravindra Jadeja. Kinara Capital is empowering India’s small business entrepreneurs with myKinara App that offers fast and flexible collateral-free MSME loans within 24-hours, in the range of Rs. 1-30 lakhs.

The #JadejaBatsForKinara ad campaign is a series of three concepts that riff on the real-life situations that small business entrepreneurs commonly encounter before becoming Kinara customers. The ads feature India’s leading cricketer Ravindra Jadeja relaying his popular catchphrases of Ab Mariye Sixer, Howzzzat, and Ab No Googly to highlight myKinara’s benefits for small business entrepreneurs, including:

Khyati Shah, EVP, corporate marketing, Kinara Capital, said, “The #JadejaBatsForKinara ad campaign is addressing the challenges of the MSMEs by offering myKinara App as a solution and empowering small business entrepreneurs to confidently take the first step towards achieving business growth. Our Brand Ambassador Ravindra Jadeja is a self-made champion whose tenacity to give his all in every cricket match resonates with the determined spirit of the everyday entrepreneur.”

The vernacular-friendly myKinara App offers an easy 3-step process to small business entrepreneurs taking them from instant eligibility check to digital loan disbursement within 24-hours. The #JadejaBatsForKinara ad series promoting myKinara App is expanded into various formats and languages, including Hindi, Tamil, Telugu, Kannada, Gujarati & Marathi. The ads are primarily running on social media channels including YouTube, Facebook, Instagram, in 6-sec, 15-sec, and 30-sec versions, and are scheduled to run on other mediums such as OTT, in-app advertising, and ShareChat.

Kinara Capital’s exclusive brand ambassador Ravindra Jadeja said, “Batting for the success of small business entrepreneurs has always been the foundation of Kinara Capital. I grew up in a humble neighborhood surrounded by many small businesses that were a recognized part of the community. I understand and acknowledge the importance of that one helping hand to nudge you to the next level. So, I am proud to represent the value that myKinara App holds for small businesses.”

Created and produced by Lintas C:EX for Kinara Capital, the #JadejaBatsForKinara ads were filmed in Bangalore with an original background music score composed to give the ads a catchy tune. In the ads, Jadeja swooshes in to replace the uninterested traditional lender who has a lengthy, paper-intensive process with a fresh, digital approach of the myKinara App that uplifts the small business entrepreneurs by addressing their pain points. The mix of humour and veracity of the #JadejaBatsForKinara campaign ads enhance the high value of myKinara for MSMEs.

Satish Ramanathan, executive director, Lintas C:EX, said, “The task for us was to create short, digital-friendly, impactful content that showcases the importance of the myKinara App in a memorable manner. We wanted to take a definitive positioning for Kinara Capital that is owned for the long term. The ad succinctly captures the struggle of the entrepreneur and the swift solution offered by myKinara. Jadeja also synced well with the message that we were trying to highlight with his sense of humour and apt delivery.”