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‘Open Your Snapchat’ to express, connect and play with your real friends

Snapchat’s new campaign urges Indian users to explore the world of AR

Snap Inc. has launched the India leg of its largest global marketing campaign titled ‘Open Your Snapchat’ today. The campaign is aimed at showcasing the power of Snap’s camera as it opens doors to endless possibilities and activities including connecting with culture, e-commerce and meaningfully engaging with friends and family.

This multi-pronged marketing campaign was launched globally on July 30th across the U.S, UK, and Mexico. The localized India launch of the campaign in Hindi, Hinglish and English is a part of creating experiences that are socially relevant and culturally contextual with a hint of local humor. The integrated brand campaign launches across digital platforms and will include Snapcodes revealing dozens of AR Lenses and custom creatives.

‘Open Your Snapchat’ features a range of popular Indian phrases & daily lingo which translate into quirky, immersive lens experiences for Snapchatters. Users can now display their cool quotient with Snap’s ‘Daadi Cool’ lens or even build up their glam avatars with the ‘Desi Munde’ lens or take a trip down nostalgia lane with the ‘Beta, Aunty Ko Dance Karke Dikhao’ lens. This and many more fun lenses will be available for the Snapchat community in India to explore, engage and entertain.

Speaking about the campaign launch, Kenny Mitchell, chief marketing officer at Snap Inc. said, “Snapchat is a platform that is deeply personal because it often serves as a way to connect people with their real friends to share fun or memorable moments. Most importantly, they are doing so in their environment, sharing experiences that are focused on them and their surroundings. ‘Open Your Snapchat’ is an invitation to fully dive into the world of creativity and AR as we ask current and future members of the Snapchat Generation to open their Snapchat to unlock a world of possibilities and expressions through the camera.”

‘Open Your Snapchat’ invites users to have immersive experiences that they can share with friends and family. Through storytelling, design, activations, experiences, and more, the campaign demonstrates how opening your Snapchat is a simple gesture you can do dozens of times a day to add all sorts of wonder, joy, magic, and convenience to your life in totally new ways. More than 200 million Snapchatters engage with AR on an average daily and the brand has leveraged this technology to bring the campaign to life by showcasing the fun and engaging experiences Snapchatters have across the world.

In India, Snap has seen users engage with AR to celebrate cultural moments and festivals like Diwali, Holi, Pongal, Onam, Baishakhi amongst others and learn local languages through unique language lenses amongst many other local initiatives. Leveraging the power of technology, the brand continues to transform how Indians are communicating with each other visually and aims to bring more experiences that will resonate with Indian Snapchatters.