afaqs! news bureau

Rediffusion wins the creative mandate for Ruchi Foodline

The account was won after a multi agency pitch and will be handled out of the agency’s Kolkata office.

RUCHI Foodline, the leading manufacturer & exporter of premium quality Spices, Vermicelli, Pasta, Noodles, Cereals, Frozen Ready to Eat Products, Ready to Cook Instant Mixes & other food products in India has assigned its creative duties to Rediffusion Brand Solutions.

Debabrat Patnaik- head of marketing, Ruchi Foodline, “ We have been known for our quality & authenticity of products. There’s always a constant endeavour to introduce new & better products for our valued customers. However, communicating the message effectively hold the key in differentiating ourselves from the competition. So we wanted a partner who will disseminate our message in an effective manner. We are happy to have Rediffusion on board to help us achieve our goals”.

Navonil Chatterjee – joint president & chief strategy officer, Rediffusion Brand Solutions, “This was one of our last pre-Covid pitches and we are extremely happy to partner Ruchi Foodline in a hopefully post-Covid world. Clearly food was one of those few categories, which was corona-proof. The fact that food can help families to bond in many meaningful ways, has been clearly proven during this pandemic and we hope that we can make Ruchi Foodline a lifeline to more and more consumers across the country”.

Nilanjan Dasgupta & Piyash Ghosh, EVP & ECD, Rediffusion Brand Solutions, “For us at Rediffusion, this is a great beginning in the auspicious land of Orissa. Owing to their superior quality & authentic taste RUCHI FOODLINE products have garnered high level of customer confidence for the last 45 years. They are now looking to expand nationally and we are very happy to partner in their progress".