26 Gold and 51 Silver and 42 Bronze EMVIE Trophies were presented to the winners at Taj Lands' End, Mumbai.
The 22nd edition of the EMVIES, presented by Google, powered by COLORS and in association with The Times of India, celebrating strategic, ground breaking and high impact media campaigns by eminent media agencies concluded on Friday, 25th March, 2022 at Taj Lands’ End in Mumbai.
With a focus on innovation, strategy and research and seamless integration, The Advertising Club (TAC), this year, received 1054 entries with around 25 agencies participating in the competition to win the country’s most prestigious media award. More than 1200 professionals from the media, marketing, advertising and research fraternities, witnessed 26 Gold and 51 Silver EMVIE Trophies being presented to the worthy winners in addition to 42 Bronze Winners receiving recognition.
Lodestar UM bagged a Gold in the Best Media Strategy - Consumer Products - Beverages and Drinks category for its work for Amul and the Gujarat Co-operative Milk Marketing Federation. The entry was titled ‘How Amul strengthened its position despite a pandemic’.
In the Best Media Strategy - Consumer Products - Confectionary and food category, it was Wavemaker that brought home a Gold for its entry titled ‘Not Just a Cadbury Ad’ for client Mondelez India. This entry also won Wavemaker a Gold in the Best Media Innovation : Digital – Mobile / hand held devices category. This also bagged Wavemaker a Gold in the Best Media Innovation : Best Use of Emerging Technology for a Media Solution category.
Wavemaker also won a Gold in the EMVIE for Good category for ‘Not Just a Cadbury Ad’.
Wavemaker also won Gold in the Best Media Innovation: Television, category for its entry titled ‘Making India Generous, One Thank You At A Time’ for Cadbury Dairy Milk.
In the Best Media Innovation: Print - Magazines category, Mindshare won a Gold for its work for brand Dove titled ‘Stop the Beauty Test’. Mindshare also won a Gold for the same entry in the Best Media Innovation : Digital – Multiple Platform category.
In the Best Media Innovation: Ambient Media category, Lodestar UM brought home its second Gold for its entry titled ‘The Punishing Signal’ for the Mumbai Police. The Best Media Innovation: Audio category saw Wavemaker bag a Gold for its entry titled ‘Ok Google, Eat a 5 Star’ - for client Mondelez India.
Wavemaker and Lodestar UM also won a Gold each in the Best Media Innovation: Digital - Social Media category. Wavemaker won the Gold for its entry titled ‘Drowning Hate with Hearts’ for Cadbury Dairy Milk and Lodestar UM won the Gold for its entry titled ‘#SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS’ for GCMMF (Amul).
Lodestar UM also won a Gold for this entry in the Best Media Innovation : Best Use of Influencer Marketing for a brand. Lodestar UM also won a Gold for Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social category for this entry.
Lodestar UM also won a Best Media Innovations: Sponsorships for its work for Amul titled ‘Amul’s TRP-shattering rendezvous with a nostalgic Ravana and the epic Kauravas!’
Mindshare bagged a Gold for its entry titled ‘Boost Stamina Meter - A New Currency in Town’ in the Best Media Innovation: Digital - Display category. This entry also won them a Gold in the Best Media Innovation : Branded Content - Use of Branded Content Created for Digital, OTT or Social category. The ‘Boost Stamina Meter’ also won a Gold in the Best Media Innovation: Sponsorships category.
Mindshare brought home a Gold for its work for brand AXE titled ‘AXE got The Right Click’. Mindshare also bagged another Gold in the Best Media Innovation : Events / Experiential Marketing category for its work for client Lifebuoy titled ‘Delivering hygiene - one meal at a time’. The same entry also bagged them a Gold in the Best Media Innovation : Direct Marketing category.
Mindshare also won Gold in the Best Integrated Campaign: Consumer Products - Others category for its work for Castrol Activ titled ‘MECHANIC TO SUPER MECHANIC’.
Wavemaker with 395 points was recognized as ‘The Media Agency of the Year’ also bagged the Grand EMVIE for Mondelez India Foods Pvt. Ltd. for the Cadbury Celebrations – Not Just a Cadbury Ad (Best Response to COVID-19).
Mindshare with 375 points stood second and Lodestar with 160 points stood third. Hindustan Unilever Limited was declared as ‘The Media Client of the Year’. The Best Implementation Team of the Year award went to Wavemaker for Mondelez India Food Pvt. Ltd for Cadbury Celebrations - Not Just a Cadbury Ad.
Google, the Presenting Sponsor instituted special recognition for work done in the area of INCLUSION. The campaign that backed the honour was McDonald's - Eatqual - One Bite Closer to Equality by the agency DDB MUDRA GROUP. This will be a regular category in the EMVIE entry form from the next year.
The Times of India Group instituted the Pradeep Guha trophy for the category Young Emvie of the Year. The Pradeep Guha trophy was presented on stage by Partha Sinha, President, Dia Mirza, Distinguished Guest, and Papia Guha wife of the Late Pradeep Guha.
Aditya Swamy, Chairperson Of EMVIE’s Committee said, “It is the privilege of the The Ad Club to shine the light on the best work in our industry and it is our endeavour through our award shows to inspire our community to keep raising the bar.”
“It’s great to be back on the ground. The energy was infectious and the agency and clients had an excellent time celebrating the spirit of excellence. The winners were not only just best in class in India but they were of global standard. No wonder EMVIES is called the Oscar of media awards.” said Partha Sinha, President, The Advertising Club.
The prestigious awards was presented by Google, powered by COLORS and in association with The Times of India.
View the full list of winners below.