afaqs! news bureau

Wondrlab acquires Neon – a performance marketing agency

The Neon acquisition follows the WYP acquisition and the Opportune acquisition.

Wondrlab, India’s leading MarTech network, has acquired Neon – a leading performance marketing agency. The Neon acquisition follows the WYP acquisition and the Opportune acquisition.

Neon uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns. Since its inception, the agency has helped more than 100 brands grow, by delivering on conversions and leads.

Wondrlab advocates a full-funnel approach to helping brands win. This acquisition strengthens Wondrlab’s promise by enabling its clients to straddle brand creation as well as monetization. This is especially necessary for building a first-party digital landscape to survive in a cookie-less future.

Saurabh Varma, founder & CEO at Wondrlab, said ‘Meher and his team share our passion for building incredible solutions that straddle both products and service. As the teams come together, it will help us deliver a seamless full-funnel experience for our clients. Super exciting.’

Meher Patel, founder of Neon, said, ‘We are excited to be a part of the Wondrlab family. The ambition to build India’s first Network is exciting to say the least. The singular focus on delivering on the full-funnel seamlessly is exciting. What is even more exciting is the ability of the Group to have real skin in the game. Our journey at Neon gets new wings.’

Rakesh Hinduja, co-founder and Managing Partner at Wondrlab, said, ‘The only way to deliver on the full-funnel promise is to have incredible leadership and deep specialization. The balance between great storytelling and delivering performance has to go hand-in-hand. Beyond that, the chemistry and the human connect is critical. That is what we have focused on through the acquisition phase. Wondrlab wishes a warm welcome to the entire Neon family.’

Yesha Shetty, co-founder of Neon, shared her thoughts on the acquisition, ‘As a creative leader focused on performance, I look forward to learning how Wondrlab teams create magic through a deep understanding of human behaviour. And I look forward to adding my own specialization to making the same thinking relevant and performance worthy. There is so much for us to accomplish together.’

Malabar Capital Advisors served as financial consultants for the Neon acquisition.

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