Press Release

'Everything Goes! Communications; wins the Oberoi Mall account for the festivities of Diwali 2010

Section :Other Briefs, Category : Advertising

Company Brief
Mumbai, October 27, 2010

With Diwali round the corner, competition has increased among branded mall owners in the metros. Plucky malls are putting up the buntings, hoping to entice the consumers with new events, activities and incentive schemes to improve footfalls and spur sales conversions. 'Everything Goes! Communications; the 'creative commando outfit; will handle the innovative decor and activations for Oberoi Mall this Diwali.

"The objective is to ring in the festive shopping season with splendor & high energy on ground excitement", says Vjay Dewan, Founder Everything Goes! Communications. "We are creating a festive ambience in the mall that motivates the senses and induces high spends process".

The 15-day long Diwali celebrations called 'Celebrate Diwali; will capture the essence of the festival through entertainment and contests at the Oberoi Mall. There are daily assured prizes for customers shopping above a particular amount. The mall décor, will also reflect the spirit of the festive season. On entering, customers at Oberoi Mall will be transported to a jeweled wonderland, complete with lamp displays and Diwali merchandise. The food court at the mall will stir up a special menu for customers with special offers on select items.

"However our trump card is the card based Game - Triple strike", smiles Vjay. "The idea is to involve shoppers in an exciting game with aspects related with the festival of Diwali like cards and dice".

Every shopper who has shopped for over Rs.2010/- is eligible to take part in the card and dice game, Triple Strike, which is based on symbols (Diamonds, Hearts, Spades, Clubs, Circle and Joker). The game unit will have a wall depicting all the 5 symbols along with a corresponding number. The numbers will range from 2 to12. The challenge is to get a triple strike i.e, get the same symbol thrice in the 3 throws of dice by the shopper. A range of prizes are up for grabs for the winner from a 1.5L modular kitchen from Oren, to a free night stay at Westin, to fashion jewellery, to bags for kids.

"At Oberoi Mall, we are committed to give our customers an experience that is unique. We invest a lot of thought in all our customer facing activations. Ably, supporting our vision and commitment is Everything Goes! Communications, our activation and events partner. This year for the 15-day 'Celebrate Diwali; events extravaganza we have partnered with them and we believe that this year;s theme captures the essence and spirit of Diwali both in the form of customer interaction activities and mall décor," says Nirzar Jain, General Manager, Oberoi Malls.

It looks like shoppers will have a brighter festive season this time !!

For further information, please contact:

Everything Goes Communications
Vjay Dewan
Tel: 02265267454