Press Release

The next level of touch technology introduced

Section :Digital Briefs, Category : Marketing

Company Brief
Mumbai, November 29, 2010

Dr. Raghunath Mashelkar along with Mr. R Balki unveiled the Worlds Thinnest Multi Touch interactive Table MagixTable & MagixFone at the Taj Vivanta - President. Conceptualized, designed and manufactured by TouchMagix Media Pvt. Ltd., the company believes in creating Indian products to cater to the global audience. These products are offered on a ready to use platform, with a multi-touch driven interface which responds to natural human touch and gestures.

The MagixTable is the first of its kind multi touch interactive table, leaving behind its bulky and complex predecessors. The MagixTable has a rich application suite with easy customization tools and 40 simultaneous touch points. TouchMagix also provides SDK for 3rd party application developers to design their own content for use on the table. Additionally, the consumption of power is 60% less than other surface computers and works under high ambient light conditions. While MagixFone is a combination of hardware and software allowing any user to engage with a display using their mobile phone using just a simple local phone call.

Speaking at the launch, Mr. Anup Tapadia, the founder of TouchMagix Media, affirmed, "My exposure to Silicon Valley has helped me find gaps in touch driven technologies currently present in the market. The MagixTable and the MagixFone have interactive applications that will make room for a new segment of marketing channels, to interact with the consumer. These products will create unforgettable experiences for its users which would lead its foray into the consumer segment. The use of this interactive technology has no boundaries. It is the next generation in the space of interactive media. Their uses are limitless."

Although the initial applications are being seen in brand and corporate communications these products are expected to penetrate at the consumer level and in varied other verticals such as education, healthcare and consumer lifestyle.

Mr. R. A. Mashelkar endorsed "I hope to see Anup as the next Bill Gates with the values of Mahatma Gandhi. At this age, he is using the power given to him to make technology accessible, affordable & sustainable to the masses. The Indian mind is definitely going to conquer the 21st century as Anup has demonstrated.

Mr. R. Balki, declared "As marketers, we are always on the lookout for innovative way to reach to the consumer. This product has the ability to interact and engage the consumer; there is so much you can do with this technology with its usage being endless in the use of medicines, restaurants, etc. It helps makes conversation with users more simplified and allows for customization through this technology."

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