MUMBAI, February 1
The CAG Shield a prestigious cricket tournament of the advertising and media industry will now be repackaged and revamped by Vyas Giannetti Creative Sports (VGCS).
The Communication Arts Guild (CAG) Shield cricket tournament was started twenty years ago with a sole aim of bringing together the advertising and media fraternity through sports.
"The main challenge we envisage now is to ensure the younger generation not only uphold the spirit of the tournament but carry on the traditions of the CAG Shield for generations to come, VGCS is all set to take the CAG Shield to the next level by making it the World Cup of advertising," says former Ranji Trophy player, Anand Yalvigi, now Business Head at VGCS.
The CAG Shield is a 45-day annual cricket tournament starting 3rd Feb. The league matches will be held at select venues every Saturday in Mumbai. This will be followed by quarter-finals and semi-finals. The finals will be followed by a glittering prize distribution ceremony attended by the luminaries of the industry.
"I score a duck in cricket knowledge. But the sheer energy, the joyous enthusiasm and the spirit of competition that I see, makes me feel good", says Gopi Kukde, President- CAG
For many the CAG Shield is not just a tournament but a tradition in itself. It has become a platform to fulfill their secret desire of the cricketer inside them.
"CAG Shield Cricket Tournament has over the years been a tremendous meeting ground for the advertising fraternity. Fortunately, it is the only tournament for advertising agencies and there is no complication of the industry being divided as in the award shows. It's healthy, competitive and yet loads of fun. I have played it for years and have wonderful memories from many a good match", says Piyush Pandey, Executive Chairman & National Creative Director - O& M
Sixteen teams will participate in the tournament. They include O&M, Group M, LOWE, Percept Advertising, Ad factors, Bates India, Rediffusion DY&R, R.K. Swamy BBDO Advertising, Ambience, Interactive Avenues, Contract Advertising, Vyas Giannetti Creative, Euro RSCG/MPG, Madison, Network and Law & Kenneth.
Visage Images is the presenting sponsor, while exchange4media, Radio One and MiD Day are the media partners for this year.