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Press Release

Balaji Telefilms' brings 'Bandini' &'Kitani Mohabbat Hai'

Section :TV Briefs, Category : Media

Media News
New Delhi, January 08, 2009

As we enter the New Year, it's time to make way for new experiences! Starting January 19th at 10:00 p.m., there are two more new reasons to tune-in to NDTV Imagine. The creative association of talented individuals that spawned a series of memorable and blockbuster TV shows will now unveil two great tales yet again. As part of its new programming line-up, NDTV Imagine will debut two back-to-back new shows from Balaji Telefilms. This exciting new time-band will kick start with 'Bandini' at 10:00 p.m. followed by 'Kitani Mohabbat Hai' at 10:30 p.m. and will air Monday-Thursday only on NDTV Imagine. These shows will be filled with uninterrupted moments of engaging entertainment, powerful drama, unpredictable twists and great storylines.

Breaking away from the cult of conventional soaps for the first time ever, Balaji Telefilms presents Bandini, an invigorating tale of a young girl who is forced into a marriage of convenience with an elderly man twice her age. Set in the backdrop of rural India, this narrative vividly traces the journey of Santu and her tryst with destiny. This volatile story of age, class and caste divide will see debutant Aasiya Kazi as the young girl Santu alongside TV's most popular face Ronit Roy, as destiny binds two strangers together in this stirring saga of greed, pride, deceit and traditions.

Love changes people in the most unbelievable way. How far will love take you? Is it strong enough to take up the challenges? Is it deep enough to survive all conflicts? 'Kitani Mohabbat Hai' answers these questions in more than one way for Arohi and Arjun, the main protagonists of the show. Two completely opposite individuals, who think and behave differently, come together in this powerful and heart-warming love saga. Arohi hails from the picturesque valley of Panchgani and is a vivacious young girl who believes in the power of love, while Arjun is a cool & calm casanova who dislikes women and refuses to believe that 'someone somewhere is made for you'. Set against the backdrop of music, Kitani Mohabbat Hai is a passionate story of loving, losing and yet, living… for Arohi, Arjun and their families.

Kitani Mohabbat Hai' will see a mix of some fresh and popular faces. Karan Kundra makes his debut on television as Arjun, while Kritika Kamra essays the character of Arohi who is blessed with a melodious voice. Hiten Tejwani and a cast of talented actors like Virendra Saxena, Neena Gupta, Sudha Shivpuri, Sheeba, Dimple Jhangiani and a host of budding new talent will be seen playing significant roles in this show.

Announcing the two new shows, Shailja Kejriwal, EVP content, NDTV Imagine said, "Bandini & Kitani Mohabbat Hai are shows that capture every emotion, from love to hate and from joy to sadness and from aspirations to blind ambition. The backdrop and settings are distinct from each other and unique in their own right. The cast is fresh and the story is very entertaining. Put this together with the creative and production excellence of Balaji and NDTV Imagine and you have all the ingredients that will make these shows a staple diet with viewers for one hour, night after night!"

Adds Ekta Kapoor, Creative Director, Balaji Telefilms Ltd, "I'm very pleased with the line-up of our shows we have created for NDTV Imagine. I am equally excited to be back with a 10:00 p.m. to 11:00 p.m. time-band, giving viewers a chance to experience once again, one hour of pure entertainment from Balaji Telefilms on prime-time. I am delighted to begin my innings with NDTV Imagine with Bandini and Kitani Mohabbat Hai. The shows are an entertaining, engaging mix of storylines, settings and characters."

Refreshingly different and endearingly realistic, the shows are sure to strike a chord with viewers. So be sure to tune into 'Bandini' and 'Kitani Mohabbat Hai' only on NDTV Imagine — as it promises to be dynamic, different, and most importantly, entertaining!


For further information, please contact:

NDTV Imagine
Zeenat Khan
E-mail: zeenatk@ndtvimagine.com
Tel: 67733999

Vitcom Consulting
Mallika Sinha
E-mail: mallika.sinha@vitcomconsulting.com
Mobile: 9818551831