Press Release

Star Plus & Balaji Telefilms bring to its viewers 'Tere Liye'

Section :TV Briefs, Category : Media

Media News
Mumbai, June 02, 2010

Star Plus, India's No.1 GEC is all set to capture the pulse of today's youth with the launch of an epic love saga- 'Taryay Liyay'. Historically, known to have created iconic couples on small screen like Sujal-Kashish, Om-Parvati, Mihir-Tulsi, STAR Plus now brings to its viewers 'Taani' and 'Anurag' with their love story - Taryay Liyay. Premiering on June 1, 2010 at 10 pm, Taryay Liyay replaces Sabki Laadli Bebo that moves to 6.30 pm on STAR Plus.

Produced by Balaji Telefilms Pvt Ltd, Taryay Liyay is an intense love story of Taani and Anuraag. It brings out higher emotions like sacrifice, selflessness and nobility that people experience when in love. Set in Kolkata, the story revolves around Taani and Anuraag who are separated by circumstances and reunited by the unbreakable bond of love. Taani represents the perfect traditional Bengali girl. She believes that love ennobles you and makes you a bigger and better person. Anuraag, on the other hand, is an emotional boy, who loves with his heart and soul, is intense and honest and expects his soul mate to reciprocate the same. These quixotic characters of Taani and Anuraag will be essayed by the beautiful Anupriya Kapoor and the handsome Harshad Chopra.

Commenting on the show, Anupam Vasudev, Executive Vice President, Marketing STAR India Pvt Ltd said, "For time immemorial, viewers have been witnessing love stories on television. But STAR Plus has always told stories differently and believed in setting high benchmarks of programming that would connect with and delight our viewers. Portraying a different perspective on Love and relationships, Taryay Liyay will be an intense love story never told before." He further adds, "Also we are pleased to work with Ekta Kapoor, one of the best creative minds in the Industry. She has produced some of the iconic shows for Star Plus in the past, and we hope Taryay Liyay will prove to be one such show."

Ekta Kapoor, Managing Director, Balaji Telefilms says, "Taryay Liyay presents a whole new perspective on love stories, with the core thought being love ennobles you and makes you a bigger and better person." She further adds, "Balaji Telefilms and Star Plus's has always partnered to bring superlative television experience for its viewers. We expect Taryay Liyay to find resonance with our audience and does well like our other shows on Star Plus".

Taryay Liyay has the most interesting and experienced ensemble of actors who will take it to a different high. While young artists like Anupriya Kapoor and Harshad Chopra will add ounces of romance and depth to the plot; popular actors like Rajat Tokass, Neha Janpandit, Aadesh Chaudhary, Shakti Arora, Neha Saxena, Geetanjali Tikekar, Chanderkant Tanreja and Supriya Shukla will bring in the quintessential drama and keep viewers asking for more.

To promote this show in a unique manner, a love song has been conceived by STAR Plus in partnership with Times Music. The song is an ode to this epic love story and the two protagonists - Taani and Anuraag sung by Kailash Kher. Times Music has popularized this song on Radio as well as Digital platforms thus offering a great song to the masses.

For further information, please contact:

Star TV
Pooja Kumbhare
Mobile: +919321684518