National, March 14, 2013
HolidayIQ.com, the premier holiday information portal powered by India's first and biggest travel community, announced the launch of 'HolidayIQ CentreStage', an online hotel advertising product that provides highly targeted visibility, online reputation and increased bookings to hoteliers. In addition to this HolidayIQ.com ensures 0% wastage of hotelier's ad spends by making sure that hotels pay only for travellers planning a trip to the hotelier's destination & not anybody else. HolidayIQ's hiq!PAD program, an online reputation management tablet device is also a part of this product.
HolidayIQ.com is used by 45 lakh Indian travellers every month for planning their trips and receives 30000 reviews per month. In 2012, HolidayIQ.com generated business opportunity worth 2500 crores for partner hotels and travel agents making HolidayIQ.com a preferred partner to Hoteliers across India for their advertising campaigns.
Hari Nair, Founder and CEO, HolidayIQ stated"Our advertising products are developed based on a detailed study of consumer insights. After tracking user behaviour to online ads for years HolidayIQ.com believes that there are three factors for a successful ad campaign for hotels. One, targeted visibility, i.e. making the hotel visible to a relevant audience only. Secondly, having multiple booking channels, something that HolidayIQ provides to all hotels. And last but not the least, a strong online reputation, almost every online traveller today checks a hotel's review before booking. And we have bundled all the 3 factors into our CentreStage product."
Many hoteliers have benefitted with HolidayIQ's advertising tools. Mr. Ravishankar, Revenue Manager - GRT Hotels & Resorts says "HolidayIQ is clearly the largest holiday planning website with most no. of destinations and hotels listed. Also they help me specifically target only those travellers who are planning a trip to my destination. I see great value in advertising on HolidayIQ as they give me access to my most preferred audience and I can make the best use of my advertising spends."
"HolidayIQ is one of the fastest growing portals providing online visibility to hoteliers. I find HolidayIQ as the best medium to advertise because it's the only place where I can target travellers planning a holiday to my destination", said Ashutosh Chauhan from Hotel Shantiraj Hill Cave, Lansdowne. Uttrakhand
HolidayIQ.com is not a travel agent but India's leading travel planning website powered by reviews contributed by millions of Indian travellers. After finding all the information needed to plan holidays, travellers can compare hotel availability and prices among all leading online travel agencies from within HolidayIQ.com and proceed to book with the vendor of choice. Alternatively, they can search, find, connect with & request for customized packages from over 1000 traditional (offline) Indian travel agents who specialize in various tourism destinations in India and abroad. HolidayIQ.com also lists a large number of standard & unique packages from various hotels & agents. These tools coupled with the large volume of credible traveller community contributed content on the website provide Indian travellers with a comprehensive set of options to book their next holiday.
For more details please visit: www.holidayiq.com
For further information, please contact