Classmate Art Academy goes to 10 cities with Victor Tango

Company Brief

Mumbai, July 29, 2015

After the tremendous success of the Delhi event that was held in April to launch the new range of art products, Classmate has decided to take Art Academy to the length and breadth of the country with Victor Tango. Starting this week Classmate Art Academy goes to Chennai, Bangalore, Hyderabad, Mumbai, Ahmedabad, Pune, Jaipur, Chandigarh, Guwahati and Kolkata.

Classmate Art Academy’s first workshop is on oil pastels. The content has been curated by Prof. Madhukar Munde, Head of Department - Art Teachers Training at JJ School of Arts, Mumbai and Prof. Mamoon Nomani, Head of Department - Art Education & Faculty of Fine Arts at University of Jamia Millia Islamia, New Delhi.Acclaimed artists have been roped in all over the country to conduct the workshops like Lalitha Lajmi in Mumbai, AV Illango in Chennai, Surbhi Soni in Jaipur and the like.

The certificate training program will bring together art teachers from top schools of the city under one roof and give them an opportunity to learn, share, update and enhance their skills. Some teachers will be selected to be a part of the official teachers panel and continue to provide feedback about the various products Classmate will launch in the future. The teachers who attend the workshop will also conduct a student contest when they go back to school and encourage their students to try out the new range of Classmate art products.

Commenting on the occasion, Abhishek Anand, Marketing Manager, Classmate, said, “Classmate – one of India’s leading stationery brand, aims to provide the right tools for a well-rounded development of children. Classmate art stationery products are carefully designed to encourage self-expression and creativity in children.With Classmate Art academy we plan to create avenues for both teachers and students to hone their artistic skills. It was heart-warming to see the high turnout and enthusiastic participation by teachers for Classmate Art Academy held in Delhi; based on the positive feedback received, we are expanding the Art academy by taking it to more cities. As the footprint of Classmate Art Academy grows, we will continue to go beyond academics to develop the creative side of students.”

Tabassum Modi, Managing Director Victor Tango said, “It’s our honour to take Classmate Art Academy all over the country. The response has been absolutely overwhleming and teachers are really looking forward to the event. The vision for Art Academy is much larger and this is just the first step. There is a lot more in the offering once we finish this tour.”

For further information, please contact:

Stuti Rastogi

M:9833462978

E:stuti@victortango.co.in