Tiger Shroff showcases his prowess, launches high impact, digital first campaign - #TigerForForca

Press Release

Lifestyle

National, April 16, 2018

Lifestyle, India's most preferred fashion destination, today launched a powerful digital first campaign for its denimwear brand Forca by Lifestyle, starring Tiger Shroff. Capturing Tiger in action, performing stellar stunts, the film dramatically frames Tiger’s high action acrobatic jumps, backflips, kicks and many such moves that highlight the stretch of Forca Flex denims perfectly.

In the campaign, Tiger Shroff is seen in an all new avatar where he takes on his strongest competition. The film showcases the ultimate test of Forca Flex Denims by Tiger, pushing all limits to chase excellence. The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Tiger himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims that enables freedom of movement.

The collection comprises trendy ensembles designed as wardrobe essentials keeping the bold, adventurous and outgoing youths in mind. The “Forca Man” has a style of his own, an edge in whatever he does - be it every day life or his fashion. Capturing the strength, comfort and durability of their flexible denims, the brand features an array of denim wear and apparel with various edgy styles ranging from acid wash to distressed denims to dark wash and more.

Commenting on the collaboration, Tiger Shroff, Brand Ambassador, Forca said “I’m very happy to be a part of a brand that I believe in, and that my philosophies and core values can relate to; I’m happy with the response that Forca has received and I’m proud to be associated with it. The new collection is cool, stylish and comfortable. It looks good and is functionally very effective - it’s something that I would wear in my everyday life. In my Denims, I look for comfort, I look for elasticity and Forca has it all. So, if you want to look good and if you want to move freely in denims, this is the best brand out there.”

“Our campaign for Forca from Lifestyle, ‘Tested by Tiger’ needed an execution that was fresh and interesting. So this time we borrowed from the one of the most played and popular sports - Chase Tag, a game where amazing athletes go against each other. This was developed into a new and exciting way to showcase the ‘flex’ nature of Forca denims and also capture Tiger's martial art skills and dexterity”, said Priya Shivakumar, ECD & Creative Head, JWT Bengaluru.

Link to the campaign video – https://www.youtube.com/watch?v=XcrWhOWGjvU

Credits:

Senthil Kumar: Chief Creative Officer

Priya Shivakumar: ECD & Creative Head

Creative: Ajay Menon, Sheshadri Namdar, Gaurav Matai

Planning : Shazia S Khan

Servicing: Tiraz Balaporia, Arunabho Sen, Shubhra Madhukar.

The Forca by Lifestyle collection is available across all Lifestyle stores as well as at www.lifestylestores.com and is priced Rs. 599/- onwards. Flex Denims are priced at Rs. 999/- onwards.

For further information, please contact:

Grace Rongmei

M: + 91 9953659507

Email - grace.r@prpundit.com