Press Release

Oleev's New "Oil-o-Meter" Echoes with "This Diwali, Control" Campaign; Promotes Healthier Food Consumption Practices

Section :Other Briefs, Category : Corporate

Press Release
New Delhi, October 31, 2018

'This Diwali, Control!' is the new message being delivered by Oleev's maker Modi Naturals, as it launches "Oil-o-Meter" to promote healthier and more responsible food consumption practices during the festival season. For the first time in India, a food and edible oil company has come up with an initiative to help people keep a track on their health by making monitoring oil consumption easy.

As a manufacturer of the premium Oleev range of healthy edible oils, the company will provide an "Oil-o-Metre" in every jar of Oleev Active, Oleev Health and Oleev Smart that enables the user to keep a close watch on the amount of oil that is being used to cook food for the family on a regular basis.

"Unbalanced nutrition is a major factor in people turning obese or overweight. Diwali is a time of generosity and celebration. But we, as social animals, have a tendency toward overindulgence. As a responsible brand, Oleev would like to encourage its patrons and customers to practice some self-discipline and moderation in consumption of food and drink amidst Diwali celebrations. Hence, Oleev now comes with an all new Oli-O-Meter which ensures you have your meals, healthier. For the sake of your loved ones, this Diwali control your cravings and let over-indulgence be a thing of the past. It is time to eat with control and have a guilt-free Diwali", says Akshay Modi, Executive Director, Modi Naturals.

Control is important to ensure that we consume nutrition rather than calories and is essential to keep a check on lifestyle diseases, such as obesity, diabetes, and cardiovascular diseases. At least 1 out of every 5 women and 1 out of every 6 men in the age group of 15-49 years in India are said to be suffering from obesity or are overweight.

"Don't control the hunger, but definitely the greed. Also, as we are moving towards a cleaner Diwali, with lesser noise and air pollution, we can employ the same control in choosing better cooking methods and products. With Oleev blended oils, one can ensure essential nutrients like anti-oxidants, vitamins, omega 3, 6, and 9; MUFA (monounsaturated fatty acids) are consumed. Plus, loaded with cardizymes, Oleev contributes in keeping your heart healthy while not compromising taste. In addition to that, oil-o-meter helps you keep a check on how much someone is really consuming. Celebrations should continue, and along with our message, 'This Diwali, Control', we would like to ensure everyone has a happy, hearty, and healthy Diwali" adds Mr. Modi.

For any further information, please contact:

Anjali Venugopal