National, December 10, 2018
NCL Alltek & Seccolor - part of the NCL Group, that is one of the most respected business houses in the South- have given the mandate for complete branding and advertising duties to TAG Vinnatti. Talking about the appointment, Mr. KAS Menon, who is advising NCL on Communications said, "We went through a rigorous process of vetting agencies, for we wanted someone who would imbibe the ethos and values of this groups rich legacy while also complementing the future vision that the management has for the business. While the TAG Vinnatti team have a very strong understanding of the building materials and construction domain, and a strong creative vision as well, what truly excited us about partnering them was the ability of their team to understand our history and strike the perfect balance while marrying that history with a modern, contemporary story for the future."
Meenaz Shamim, VP Business Development at TAG Vinnatti while commenting on the win said, "We are grateful for the faith that the senior management team at NCL Alltek and Seccolor has placed in TAG Vinnatti. It reiterates our firm belief that great work always finds a great client. We began operations in Bengaluru less than a year ago, and it is an encouraging sign that clients such as NCL in Hyderabad are excited to partner us. It raises the expectations we have of ourselves in Bengaluru and inspires our entire team to push the envelope even further."
Speaking about the creative opportunity this presents, Anand Nair, Managing Partner & Creative Director at TAG Vinnatti said, "Working with Mr. Menon & Mr. Aditya has been a rewarding experience. They have continuously encouraged us to stretch our boundaries and have been very receptive of ideas that we have presented. They have been clear about their business vision and have been involved at every step of the creative process working as partners to lay a strong creative foundation for this brand. We are optimistic about this association continuing to flourish and look forward to scripting exciting stories for each of their business verticals in the near future. NCL Alltek & Seccolor is a young and dynamic brand that without doubt, will leave a strong mark in the building materials and construction industry and we hope to be part of that journey with them."
NCL Alltek & Seccolor Limited is the sole licensee in India for ICP plasters and successfully completed many prestigious projects. It is part of the NCL Group of companies that has a variety of business interests. TAG Vinnatti is a multi-disciplinary creative communications agency with offices in Mumbai and Bengaluru.
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