Rediff.com has launched iShare, a social content-sharing platform to publish and share music, videos and images
Rediff.com has ventured into a user-generated content sharing portal with the launch of iShare. The website is a platform for users to share, upload and store their videos, images and music.
The launch of iShare has been accredited by Rediff to users’ increasing dependence on digital equipment such as camera phones, video recorders, iPods and multimedia devices. “Now that youngsters and professionals are truly clicking every moment of their lives via their trendy handsets, iShare hopes to give them a platform to maintain a diary or a logbook of all the photographs, music and videos and also share them with their friends and see other people’s stuff,” said Ajit Balakrishnan, chairman and CEO, Rediff.com, at the launch of iShare in New Delhi on Tuesday.
iShare can be downloaded on to the desktop and has a utility tool that can be used to upload multiple files created on mobile phones, digicams, MP3 players or iPods. It also allows advertisements to be inserted either in the beginning or at the end of a music file or video which is viewed by users.