Soma Biswas joins Guruji.com as vice-president, marketing

Biswas will be responsible for the branding and promotion of the search engine

Guruji.com, the Indian search engine, has appointed Soma Biswas vice-president for marketing.

Speaking about her mandate at the company, Biswas says, “It’s essentially going to be customer acquisition, which will be aimed at acquiring users and retaining them. We want to establish that we are India’s first search engine and I will take care of the branding and promotion activities for Guruji.com.”

Soma Biswas joins Guruji.com as vice-president, marketing

Biswas brings with her more than 12 years’ work experience. A graduate from IIM Bangalore, she began her career with Leo Burnett, where she pursued client servicing for brands such as Heinz and Singapore Tourism Bureau. Biswas moved next as brand manager at GE, where her job was to build the GE brand in India. Indya.com was her next port of call, and there, she worked on product management. Biswas was involved in creating and managing three channels at Indya.com: astrology, women and lifestyle.

Biswas has worked for five years with iVillage.com, a UK based online resource for women on issues such as parenting and home-making. She has also worked with Yahoo!, AT&T and Tickle.

Guruji.com was founded in October 2006 by Anurag Dod and Gaurav Mishra, two IIT Delhi graduates, and backed by Sequoia Capital.

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Guruji.com Soma Biswas