Ibibo.com appoints Sanjay Bhasin EV-P

Bhasin will be responsible for generating advertising revenue for the social networking website

The social networking website, Ibibo.com, has appointed Sanjay Bhasin executive vice-president, revenues and business development. He will report to Ashish Kashyap, chief executive officer, Ibibo.com.

Bhasin has moved from UTV, where he was working as vice-president, network sales, UTV channels.

Speaking to afaqs!, Bhasin says, “I will be responsible for the advertising sales and business development functions that drive monetisation for all Ibibo.com properties. We will target advertisers across the automobile, information technology, FMCG and consumer electronics categories. We will monetise the games and messenger services available on Ibibo.com.”

In an official communiqué, Kashyap says, "Bhasin has built successful businesses from a startup level and brings with him a rolodex of experience across functions and media industries – TV, radio and the Internet."

Bhasin has around 18 years of experience in diverse media and entertainment companies. He started his career in 1989 with Usha International and then moved to The Times of India Group in 1990. After staying there for six years, he joined Buena Vista, a video and DVD distribution company. In 2001, he joined Indiatimes.com and worked there for about two years as head of ad sales.

In 2003, he moved to MTV and then joined Walt Disney channel in 2005. During his tenure as associate director with Walt Disney, he built the ad sales team from scratch. He conceptualised and implemented an experiential approach to sales, resulting in a 40 per cent market share for the channel in the year of its inception. Thereafter, in 2007, he joined UTV Network and worked there as head of ad sales of UTV Movies and World Movies.