Amazon.com is the second most visited e-commerce site in India: Vizisense

In September 2009, Amazon.com received a greater number of unique users than the shopping sites of Indiatimes and Rediff

An online traffic report released by Vizisense.com for September 2009 claims that US-based online shopping portal, Amazon.com – which deals in items such as books, movies, music and games – was the second most visited e-commerce website in India.

In September 2009, 1.18 million unique users landed on Amazon.com; while eBay, with 1.92 million unique users, is ranked as the top e-commerce portal in the country.

Speaking to afaqs!, Amit Bhartiya, business head, ViziSense.com, says, "It can be considered as a significant achievement for Amazon.com, as it hasn't established its sales operations in India yet." He adds, "We have observed that Amazon has gained a lot of traction in the last six months. It has jumped from No. 3 to No. 2, in terms of visitors."

Amazon.com's physical presence is restricted to three development centres in Bengaluru, Hyderabad and Chennai, which look after the company's software development work. Amazon.com does not deal in local products in India; and unlike eBay, it does not even use traditional modes of advertising to attract users to the site.

Interestingly, Amazon.com is ahead of the shopping sites of the portals, Rediff and Indiatimes. In September 2009, 9.2 lakh and 7.2 lakh users logged on to the shopping related sites of Rediff.com and Indiatimes.com, respectively.

The Vizisense report further points out that 80 per cent of the users, who landed on Amazon.com in September, were male. Moreover, 72 per cent of the overall traffic from India to Amazon.com is by users in the age group of 15-35 years. More than 50 per cent of the traffic on Amazon arrived from four states -- Maharashtra (18 per cent), Tamil Nadu (16 per cent), Delhi (13 per cent) and Karnataka (8 per cent).

The findings of the ViziSense.com Top Sites monthly report are based on a panel study of nearly 50,000 Internet users in India.