Noshe Group bags Dainikbhaskar.com

Noshe has won the mandate to manage the entire 360 degree marketing plan for Dainikbhaskar.com and its linked websites Divyabhaskar.com, Divyamarathi.bhaskar.com, and Daily.bhaskar.com.

The Noshe Group has won the advertising business for Dainikbhaskar.com, the online news portal owned by IMCL, the digital arm of the Dainik Bhaskar Group. It will also look after the duties of the linked websites Divyabhaskar.com, Divyamarathi.bhaskar.com, and Daily.bhaskar.com. Along with a 360 degree marketing plan for the brands, Noshe will also take care of the PR activities under NoshePeeAR.

It is learnt that Noshe's creative ideas and swift turnaround time helped it to win the account.

Gyan Gupta, business head, IMCL, says, "We have been working to develop the product for a long time. As the product is complete and we can offer it to the masses, we felt the need for a marketing plan. I feel that it is tricky to come out with a print or digital creative for a dotcom company as creating product awareness becomes rather difficult. The thing that impressed us about the agency was that Noshe has a creative bent of mind. It brings specialists in its work and also has a swift turnaround time."

DB Corp plans to use its established platforms of print and radio more extensively. The digital platform will also see particular focus because of the nature of the products.

Asheesh Sethi, president, Noshe Group, says, "We identify with Dainikbhaskar.com's advertising fundamentals, and at Noshe, our consistent effort is to offer and put into action achievable, effectual and imaginative solutions in the least turnaround time. We intend to give Dainibhaskar.com the right kind of positioning. For this, we intend to use the group's pre-existing channels. As of now, the plan includes viral activities, events, activations, and advertisements. Valentine's Day will mark our first campaign for the newly-won brand."

He adds, "We are confident of being an integral part of the brand's growth story and help the brand scale new heights to gain more hits."