afaqs! news bureau

Social Panga joins LS Digital

Social Panga’s expertise in integrated creative and digital content production will further strengthen Group offerings.

Social Panga joins LS Digital (erstwhile Logicserve Digital) in a move to enable the group to further strengthen its solution-driven digital marketing transformation offerings.

“Social Panga will give the group an extra edge to our robust digital marketing transformation services. We share a common vision of building this group for the globe with Indian roots. This further enhances our capabilities post Langoor Digital & F1Studioz joined the group last year. I extend a warm welcome to the Social Panga team and I am very excited about the next phase of growth with them,” said Prasad Shejale, CEO & Founder, LS Digital.

Speaking about the development, Himanshu Arora, co-founder, Social Panga said, “We are charged up for this partnership, as it’s the first time in Indian advertising industry juggernauts and experts in their specific areas have come together to rewrite the norms to form a lethal force not just for India but for the globe. Our vision of building an Indian group with all specialised offerings are coming to life, allowing us to serve our customers with the best of class, unified solutions.”

Gaurav Arora, co-founder, Social Panga also added, “Built on creativity, our group empowers us. AI propels our innovative thinking, while the media magnifies it.​ For the first time in India, significant agencies are uniting, setting us apart. With experienced founders and specialized teams, we're crafting India's Largest Integrated Marketing Platform.​ From India to the World, our specialized approach tackles business challenges head-on. We stand strong, a specialized team, poised to be a force from India, one country at a time.”

The integrated creative agency will become part of LS Digital’s 6-pillar framework, which comprises Media, UI/UX, Creative & Communication, CX (MarTech), Data & Insights, and Tech Innovations. It marks a significant step towards realising the goal of creating an end-to-end suite of services in India for the world.

Social Panga has a presence in Bengaluru, Mumbai, and Delhi, with 150+ clientele and a team of 350+ ‘marketing mafias’ providing a solution-driven approach. It also has an in-house video production wing ‘The Yellow Shutter’ that has shot over 100+ advertising films and onboarded 65+ brands in the last 12 months.

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