afaqs!

Guest Article

Happy  Day dear consumer - With love Brand

But are we really part of their celebrations? Read more

Uber Eats Tinda ad is the most watched Indian ad on YouTube in January

Uber Eats' Tinda ad is the most watched Indian ad on YouTube in January

Digital

Subrat Kar | February 07, 2019

Here's Vidooly's full list of the top 10 Indian ads on YouTube last month. Read more

Many years back when I was the head of marketing at Cadbury

"Many years back, when I was the head of marketing at Cadbury..."

Marketing

Chandramouli Venkatesan | February 07, 2019

An excerpt from corporate veteran Chandramouli Venkatesan's new book 'Get Better at Getting Better', a guide to unlocking one's true potential at work - and in life. Read more

Online Video Creating a New Ecosystem

Online Video: Creating a New Ecosystem

Digital

Siddhartha Roy, COO | February 06, 2019

The digital video boom is cultivating an ecosystem for ancillary fields. Read more

Book Excerpt Prasoon Joshis Thinking Aloud

Book Excerpt: Prasoon Joshi's 'Thinking Aloud'

Advertising

Prasoon Joshi | February 05, 2019

'Reflections on Emerging India' is the theme of Prasoon Joshi's brand new book.We bring you a chapter titled 'The New Frontier: Creativity in the changing times'. Read more

In defining your brands purpose dont forget this

In defining your brand's purpose, don't forget this...

Marketing

Amit K Shrivastava | January 31, 2019

As Gillette perhaps did, says our guest author... Read more

Who will protect the small agency

Who will protect the small agency?

Advertising

Manas Mishra | January 22, 2019

70 per cent of India's agencies are not part of any industry association. Who then protects small to mid-sized agencies? Read more

The Road to 2020

The Road to 2020...

Digital

Sabiha Khan | December 21, 2018

... Are digital agencies headed in the right direction? Read more

New trends in ad filmmaking

New trends in ad filmmaking

Advertising

Fauzia Khan | December 20, 2018

Our guest author shares her observations. Read more

Gupt Rog of modern day marketers

'Gupt Rog' of modern day marketers...

Marketing

Kaushik Prasad | December 19, 2018

Wait, what? Learn about these 'unmentionables' in our special guest article. Read more

The Zero Marketing Budget

The 'Zero' Marketing Budget

Marketing

Upendra Namburi | December 18, 2018

Are we really making our marketing money sweat? Read more

Dear Brands its okay to promise less

Dear Brands, it's okay to promise less...

Marketing

Pradeep Menon | December 17, 2018

... as long as you deliver on it. Customer expectations have changed and so should brand promises. Read more

The Top 10 Most Watched Indian Ads on YouTube in November 2018

The Top 10 Most Watched Indian Ads on YouTube in November 2018

Digital

Subrat Kar | December 05, 2018

Samsung Galaxy A9 gets the highest audience engagement. Read more

How do I reach out to a billion people

How do I reach out to a billion people?

Marketing

Bharat Khatri | November 30, 2018

Data and technology to the rescue... Read more