afaqs!

Guest Article

Does your brand give the SPA benefit

SPA in this context means - Salience, Performance, Advantage. Read more

Most Watched Indian Ads on YouTube in May 2019

Most Watched Indian Ads on YouTube in May 2019

Digital

Subrat Kar | June 11, 2019

The nation raced faster in news and narratives this May. Read more

Famed Disney business model still relevant in the streaming world

Famed Disney business model still relevant in the streaming world

Media

Rejo Francis | May 24, 2019

There were only a couple of entertainment companies for English content in the past of which Disney was one and so, when I came across a Disney Business Model from 1958, it struck a chord with me. Read more

Advertising in the Game of Thrones era

Advertising in the Game of Thrones era

Advertising

Sumitra Sarkar | May 23, 2019

Our guest author gleans some advertising insights from the most successful show in recent times. Read more

Marketing to those who have no memory of Chitrahar

Marketing to those who have no memory of Chitrahar

Marketing

Shujoy Dutta | May 13, 2019

Marketers are collectively hounding this cohort of consumers. But who are these Millennials anyway? And are they really going to drive growth for every brand out there? Read more

How Netflix helped me lose weight

How Netflix helped me lose weight...

Digital

Aditya Jaishankar | May 10, 2019

... If that headline sounds non-linear and bizarre, then read on... Read more

How brand design can reduce entropy

How brand design can reduce entropy

Marketing

Shekhar Badve | May 07, 2019

And what does it have to do with cause marketing? Read more

Top 10 Most Watched Indian Ads on YouTube in April 2019

Top 10 Most Watched Indian Ads on YouTube in April 2019

Digital

Subrat Kar | May 07, 2019

Samsung convertible 5in1 refrigerator gets the highest audience engagement. Read more

JOMO Celebrity Ambassadors

JOMO Celebrity Ambassadors...

Marketing

Shaziya Khan | April 29, 2019

By the way, JOMO is an acronym for the 'Joy of Missing Out'! Read more

The story behind the Jet Airways logo

The story behind the Jet Airways logo...

Marketing

KV Sridhar, Hyper Collective | April 22, 2019

As Jet Airways finds itself in the middle of a nightmare, we rewind to the time its logo was crafted. Material reproduced with permission from KV Sridhar's blog post dated September 22, 2010. Read more

The Top 10 most watched Indian ads on YouTube in March 2019

The Top 10 most watched Indian ads on YouTube in March 2019

Digital

Subrat Kar | April 04, 2019

Kia motors magical ad grabs the pinnacle spot! Read more