Guest Article

Marketers eyeing the millennial - a discourse

Decoding millennials, India's fast-growing buyer pool... Read more

Swimming in the Shark Tank for lessons

Swimming in the 'Shark Tank' for lessons

Marketing

Kunal Mehta | July 19, 2019

... and sharks are not as gentle and docile as dolphins. Read more

The war for OTT dominance

The war for OTT dominance

Digital

Sumeet Batra | July 17, 2019

While users are busy binging on OTT shows, there is an ongoing content war among competitors. Read more

What can the ME sector expect from the budget

What can the M&E sector expect from the budget?

Marketing

Anuj Gupta | July 05, 2019

An essay on budget expectations from the desk of a media exec. Read more

Why is Coca Cola considering buying out Caf233 Coffee Day

Why is Coca Cola considering buying out Café Coffee Day?

Marketing

Lloyd Mathias | July 03, 2019

Our guest writer - marketing veteran Lloyd Mathias - presents his arguments. Read more

Everyone is an influencer everything is influenced

Everyone is an influencer, everything is influenced...

Marketing

Suchita Salwan | July 02, 2019

The Next Big Thing in Influencer Marketing? Your Real Customers. Read more

On World Music Day will brands be singing a whole new tune

On World Music Day, will brands be singing a whole new tune?

Marketing

Rajeev Raja, BrandMusiq | June 21, 2019

The 'Soundsmith' from Brandmusiq speaks on the widening sphere of sonic branding today. Read more

Does your brand give the SPA benefit

Does your brand give the SPA benefit?

Marketing

Kunal Mehta | June 12, 2019

SPA in this context means - Salience, Performance, Advantage. Read more

Most Watched Indian Ads on YouTube in May 2019

Most Watched Indian Ads on YouTube in May 2019

Digital

Subrat Kar | June 11, 2019

The nation raced faster in news and narratives this May. Read more

Famed Disney business model still relevant in the streaming world

Famed Disney business model still relevant in the streaming world

Media

Rejo Francis | May 24, 2019

There were only a couple of entertainment companies for English content in the past of which Disney was one and so, when I came across a Disney Business Model from 1958, it struck a chord with me. Read more

Advertising in the Game of Thrones era

Advertising in the Game of Thrones era

Advertising

Sumitra Sarkar | May 23, 2019

Our guest author gleans some advertising insights from the most successful show in recent times. Read more

Marketing to those who have no memory of Chitrahar

Marketing to those who have no memory of Chitrahar

Marketing

Shujoy Dutta | May 13, 2019

Marketers are collectively hounding this cohort of consumers. But who are these Millennials anyway? And are they really going to drive growth for every brand out there? Read more

How Netflix helped me lose weight

How Netflix helped me lose weight...

Digital

Aditya Jaishankar | May 10, 2019

... If that headline sounds non-linear and bizarre, then read on... Read more