afaqs!
  • Advertisement

Guest Article

The Top 10 Most Watched Indian Ads on YouTube in November 2018

Samsung Galaxy A9 gets the highest audience engagement. Read more

How do I reach out to a billion people

How do I reach out to a billion people?

Marketing

Bharat Khatri | November 30, 2018

Data and technology to the rescue... Read more

Taking the Bull called Big Data by the Horn

Taking the Bull called 'Big Data' by the Horn

Digital

Sandeep Sharma | November 29, 2018

Data is just the beginning. Managers who can marry analytic based insights with wisdom gained through years of experience stand a better chance of avoiding failure. Read more

Were known to lapse into a Hindi or Urdu phrase if it makes the point well

"We're known to lapse into a Hindi or Urdu phrase if it makes the point well"

Marketing

Roshan Abbas and Siddharth Banerjee | November 26, 2018

That's a line from a recently launched book titled 'Speechless', written by media-and-communication professionals Roshan Abbas and Siddharth Banerjee. It's a DIY guide to effective public speaking. An excerpt. Read more

Why Marketing People Quit

Why Marketing People Quit...

Marketing

Upendra Namburi | November 20, 2018

Why do people leave - and what needs to be done. Read more

An Originals Story

An 'Originals' Story

Digital

Ganesh Iyer | November 15, 2018

What exactly are these 'Originals' and how does this space really work? Read more

Pitfalls of the Revenue Share Model for Online Businesses

Pitfalls of the Revenue Share Model for Online Businesses

Digital

Greg Armshaw | November 13, 2018

Traditional publishers who embark on an online video strategy tend to quickly realise that they are wading into unfamiliar territory. Read more

Interactive Video The Most Powerful Megatrend for Marketers

Interactive Video: The Most Powerful Megatrend for Marketers

Digital

T Shobhana | November 07, 2018

What can marketers do to win in today's content-heavy universe? Read more

Why User-Generated Content will help brands tackle a User-Controlled Future

Why User-Generated Content will help brands tackle a User-Controlled Future

Digital

Manas Mishra | November 05, 2018

UGC has been a buzz-word in a shrinking world thanks to the ever-expanding world wide web. But how many of us know UGC isn't new at all? Read more

Directors Cut - Creators Dilemma

Director's Cut - Creator's Dilemma

Advertising

Rahul Jauhari | October 16, 2018

As creators and co-creators in this under scrutiny and shared world of social media, we are barely beginning to discover subjects that need discussion. Here is one such subject that has got me thinking... Read more

Developing media skills in a Digital World

Developing media skills in a Digital World

Marketing

Prof Ujjwal K Chowdhury | October 11, 2018

Digital is being reborn almost every day with 1200 million cell phone users in South Asia. Read more