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Guest Article

Pitfalls of the Revenue Share Model for Online Businesses

Traditional publishers who embark on an online video strategy tend to quickly realise that they are wading into unfamiliar territory. Read more

Interactive Video The Most Powerful Megatrend for Marketers

Interactive Video: The Most Powerful Megatrend for Marketers

Digital

T Shobhana | November 07, 2018

What can marketers do to win in today's content-heavy universe? Read more

Why User-Generated Content will help brands tackle a User-Controlled Future

Why User-Generated Content will help brands tackle a User-Controlled Future

Digital

Manas Mishra | November 05, 2018

UGC has been a buzz-word in a shrinking world thanks to the ever-expanding world wide web. But how many of us know UGC isn't new at all? Read more

Directors Cut - Creators Dilemma

Director's Cut - Creator's Dilemma

Advertising

Rahul Jauhari | October 16, 2018

As creators and co-creators in this under scrutiny and shared world of social media, we are barely beginning to discover subjects that need discussion. Here is one such subject that has got me thinking... Read more

Developing media skills in a Digital World

Developing media skills in a Digital World

Marketing

Prof Ujjwal K Chowdhury | October 11, 2018

Digital is being reborn almost every day with 1200 million cell phone users in South Asia. Read more

Unlearning - The Mainline Agency

Unlearning - The 'Mainline' Agency

Advertising

Vikas Mehta | October 10, 2018

Does this term put a psychological limit on the responsibility of creative agencies? Read more

A branding trip down mythology lane

A branding trip down mythology lane

Marketing

Vinay Kanchan | September 19, 2018

Indian mythology and branding. Read more

Colin Kaepernick the face of Nike - why the brand just had to do it

Colin Kaepernick, the face of Nike - why the brand just had to do it

Marketing

Rajesh Lalwani | September 17, 2018

Cultural brands like Nike don't just recognise and understand changes in the social landscape; they also know how to bring people together around common causes. Read more

RIP Persuasion

RIP Persuasion

Advertising

Sunit Khot | September 13, 2018

A commentary on the state of affairs in advertising. Read more

Siri Call Home

"Siri, Call Home"

Digital

Vaishali Sharma | September 10, 2018

Chatbots are the next step in the marketing chain of evolution, says our guest author. Read more

RIP Nitish Tipnis Straight from the heart

RIP Nitish Tipnis: Straight from the heart

Marketing

Sanjay Tripathy | September 08, 2018

Senior marketing professional Nitish Tipnis, passed away on Tuesday. His friend and marketing veteran Sanjay Tripathy writes a eulogy. Read more

How can news media increase its revenues

How can news media increase its revenues?

Media

Prof. Ujjwal K Chowdhury | September 05, 2018

The future of journalism lies in producing content that people are ready to pay for. Read more