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Marketing Initiative

Unleashing Growth Potential and Customer-Centricity: The Modern Marketing Organisations Revolution

The programme focuses on customer centricity, product development, go to market strategy and value pricing.

In a rapidly evolving business landscape, customer centricity has evolved from a choice to an indispensable requirement. Enterprises face the immense challenge of connecting with customers across multiple touchpoints and channels. To conquer this complex terrain and embed data-driven customer centricity into their DNA, business leaders must adopt a transformative approach. Enter the transformative Modern Marketing Organisations programme by ISB Executive Education—an all-encompassing initiative that equips marketing leaders and customer-facing teams with the essential skills and strategies needed to thrive in today's dynamic marketing landscape.

Igniting a Paradigm Shift in Marketing Strategy: Recognising the pressing challenges that hinder customer-centric growth, the Modern Marketing Organisations programme offers a fresh perspective. By focusing on two crucial aspects—creating new value stacks for customers and enterprises—the programme presents a powerful framework that aligns marketing efforts with overall growth strategies. Through captivating case studies, dynamic faculty presentations, toolkits, and frameworks, participants gain profound insights into go-to-market paradigms. Equipped with this knowledge, they are empowered to drive organisational growth and seize disruptive opportunities.

Unleashing the Potential of Marketing Teams: At the heart of the programme lies the transformation of marketing teams into agile, interdependent, and accountable forces that drive organisational success. Participants gain invaluable insights across functional silos, including HR, Finance, Sales, R&D, and service. These insights empower them to develop holistic marketing strategies that transcend traditional boundaries. By exploring successful product development, go-to-market strategies, value pricing, and innovative tactics for volume growth, participants emerge equipped to excel in both established and emerging markets. Furthermore, the programme equips attendees with market defence strategies and integrates best practices for multi-dimensional marketing execution.

Harnessing Faculty Expertise: Guided by the esteemed faculty member, Sundar Bharadwaj, The Coca-Cola Company Chair Professor of Marketing at the University of Georgia and Research Scholar at ISB, the Modern Marketing Organisations programme delivers unrivalled expertise. With a wealth of knowledge and industry experience, the faculty ensures participants gain cutting-edge insights into the latest marketing trends, strategies, and best practices. Engaging lectures, interactive discussions, and real-world case studies foster a transformative learning experience, challenging participants to think critically and apply their newfound knowledge. 

Key Takeaways for Empowered Growth and Customer-Centricity: By participating in the Modern Marketing Organisations programme, attendees unlock a wealth of key takeaways that empower them to drive growth and enhance customer-centricity. These include: 

  • Mastering the art of successful product development, structured go-to-market strategies, and implementing value pricing techniques. 

  • Gaining unique marketing and customer insights across functional silos to craft holistic marketing strategies. 

  • Discovering strategies for entering pioneering markets and executing effective approaches for late market entry. 

  • Acquiring techniques for achieving both volume growth and profit growth in both established and mature markets.

  • Implementing defensive strategies to safeguard market position and effectively address competitive challenges. 

  • Integrating best practices for executing multi-dimensional marketing plans that deliver results. 

The Modern Marketing Organisations programme caters to a diverse range of professionals who understand the pivotal role of marketing in driving business success. Whether you are a CMO, VP of marketing, executive spearheading digital transformation in marketing, sales or product director/manager or an executive in a customer facing function, the programme is designed to imbibe customer centricity and new value creation in the very DNA of your organisation.  

Embark on the Transformational Journey: The Modern Marketing Organisations programme delivers a transformative learning experience that equips marketing leaders and customer-facing teams with the skills, strategies, and insights necessary to thrive in today's dynamic business landscape. With a comprehensive curriculum spanning a wide range of topics, delivered by renowned faculty, participants gain the knowledge and tools required to drive organisational growth, foster customer-centricity, and contribute to the unparalleled success story of their respective organisations. Embrace this opportunity to revolutionise your marketing function, unlock sustained growth, and outshine the competition in the modern era. 

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