‘Outlook’ to launch business and investment magazine

The Outlook Group is all set to launch a new business and investment magazine in 2006. The magazine will contain views from industry stalwarts, insights on business and the economic environment, corporate strategy and reports on markets and investments.

Speaking to agencyfaqs!, Mahesh Peri, printer and publisher for the Outlook Group, says, “The economic scenario in India is undergoing rapid changes. For example, the rapid globalisation has given rise to the need for a global perspective on business and investments. Secondly, the integration of markets and free trade require a holistic view of business. The impact of the money market, stock market, economic developments, tax changes, policy changes, commodity and realty prices all impact business and must be evaluated.”

He adds, “Moreover, capital and capital efficiency have gained greater significance in recent years. The world of private equity – venture capitalists and angel investors – and increased institutional (hedge funds and FIIs) participation in capital is here. Given this, business and investments are seen as more closely connected than ever before. Thus, investing must form part of any magazine that means business. Last, but most important, there is a dire need to bring home the impact and implications on businesses of policy and industrial developments. Impact analysis is almost non-existent in the Indian media today.”

Peri declined to disclose the title of the new monthly magazine, which will hit the news stands in 2006 and will be priced at Rs 50. The projected print run for the magazine is pegged at 65,000-70,000 copies. The target group for the magazine comprises business professionals, serious investors, high-net-worth individuals, CEOs and CFOs. As Peri says, “The philosophy of the magazine will be to provide a holistic view of business with an emphasis on impact and implications from a business and investment perspective.”

The Outlook Group already owns a property called ‘Outlook Money’. But Peri is quick to differentiate between the two when he says, “‘Outlook Money’ is for lay investors. It is a brand for the masses. The new magazine is for industry professionals and we aim to serve up a holistic industry analysis to them.”

As a breather, the magazine will also have some non-business sections.

© 2005 agencyfaqs!