‘Dainik Bhaskar’ ad campaign features in INMA booklet

An ad campaign created by Purple Focus, the Indore based ad agency, promoting the editorial page of ‘Dainik Bhaskar’, has been featured in the International Newspaper Marketing Association (INMA) booklet released in April 2006.

‘New Ideas to Engage Newspaper Readers and Promote Editorial Content’ is the name of the booklet, which contains the industry’s best ideas for promoting editorial content via newspapers. The manual has about 40 such case studies and the ad created by Purple Focus is the only contribution from India.

‘Dainik Bhaskar’ now shares the limelight with ads created for such well-known publications as ‘The New York Times’, ‘The Daily Telegraph’, ‘The Gazette’ and ‘The Sydney Morning Herald’.

Purple Focus was entrusted with the task of creating awareness about the paper and highlighting the fact that distinguished names in various fields wrote for its Editorial page.

The team that created the out of box campaign for ‘Dainik Bhaskar’ consisted of Aarish Nandedkar (copywriter), Praveen Karape (art director) and Vinod Bhargav (creative director).

In 2006, the INMA Newspaper Marketing Awards Competition generated 1,019 entries from 206 newspapers from 37 different countries. The ‘Dainik Bhaskar’ entry was adjudged one of the best entries among these and hence featured in this booklet.

The INMA manual features a host of successful campaigns from newspapers around the world.

Meanwhile, ‘Mid-Day’ also won two awards at the INMA Awards this year – for the ‘Sunday Mid-Day 25th Anniversary Sales Brochure’ and for its ‘Diary/Notebook’.

© 2006 agencyfaqs!