Radio City gets a single frequency across stations, 91.1FM

Radio City listeners can now tune in to a common frequency across cities. The radio station will be available on the same frequency – 91.1FM – in all six cities, Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Lucknow.

The station will also be available on the same frequency in the 16 other cities for which Radio City has won the licence in the second phase of bidding. These cities include Visakhapatnam, Pune, Ahmedabad, Surat, Nagpur and Coimbatore.

This is quite important for the FM radio channel because it allows it to have a common branding exercise across all its stations.

To promote this new frequency, Radio City now plans to use on-air initiatives. The channel will have on-air contests to lure in listeners and create brand recall across cities.

Rana Barua, head of marketing, Radio City, says, “Even as we shift to this new frequency, we will offer listeners more innovative programming. The brand building initiatives taken from our side are all short-term on-air activities.”

© 2006 agencyfaqs!