agencyfaqs!
Media

Feature a synchronised clip on Hotclips.mobi

The website offers huge scope for people from the fields of movie production, ad filmmaking, TV, citizen journalism and music to run promos and contests and showcase previews of their work

Hotclips.mobi is among the latest user generated websites aimed specifically at Indian youth and Asians. The website offers an opportunity for people to express their talent and creativity through video clips shot with a Handycam or a mobile phone camera.

The unique feature of this website is that it is GPRS based and users in the Asian region can upload content directly through mobile devices such as cell-phones, without logging on to their personal computers.

According to Debashis Dey, founding partner, Hotclips.mobi, the website has huge scope for people from the fields of movie production, ad filmmaking, TV, citizen journalism and music. They can run promos and contests on the site and showcase previews of their work.

Dey says a lot goes into the concept creation, making and shooting of an ad film. Therefore, prior to launching the actual concept and film in the market, companies can test launch their commercials on the website and get an overall opinion from a select community of media professionals about the effectiveness of the ad.

To substantiate his point, he gives the example of how British Airways launched its 'For India, the World is Waiting' campaign in India. British Airways did not use a website to test its commercial, but hired a survey agency. Its agency sent email to high-ranking media professionals, with a link of the video, six months before the official launch of the original commercial. Changes were incorporated in the commercial as per the professionals' suggestions. He says that Hotclips.mobi can act as an appropriate medium for such purposes. People can also upload their own user generated ads, which have not been released anywhere in the media.

Music contests such as 'Indian Idol' may not need as big a platform as television for publicity any more because they can be hosted from a remote location anywhere in the country and publicised on the Internet through this medium.

Hotclips.mobi offers free registration to users along with 500 Mb (megabyte) storage and 500 Mb bandwidth. On inviting more friends, users can upgrade their storage space to 1 Gb (gigabyte).

© 2007 agencyfaqs!

Have news to share? Write to us atnewsteam@afaqs.com