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‘Sehat’ will be targeted at all age groups, whereas ‘Spectrum’ will have kids as its prime audience
The Madhya Pradesh and Chattisgarh based Hindi daily, ‘Nai Dunia’, has launched two fortnightly magazines, ‘Sehat’ and ‘Spectrum’. Targeted at readers of all age groups, ‘Sehat’ will cover various aspects of health. This is the second product introduced by ‘Nai Dunia’, following the recent launch of a weekly job and career supplement called ‘Avsar’.
‘Spectrum’ will target kids in the six-16 years’ age group. This is the third brand from ‘Nai Dunia’ after the launch of ‘Sehat’. The magazine will carry short stories, comics, riddles, general knowledge, personal experiences, jokes, and so on.
The marketing strategy involved mainly OOH activities such as banners and hoardings. The daily also bought radio spots to spread the word.
Vineet Sethia, director, ‘Nai Dunia’ comments on the launch of the magazines, “We had persistent demand from our readers for separate magazines for kids and on health. This prompted us to launch these two magazines.”