Filmfare to launch in Germany; goes fortnightly in India

The German edition of the magazine will be monthly and published in German. In India, the magazine went fortnightly on January 9

Worldwide Media’s (WWM’s) publication, Filmfare, will launch its German edition in February. The German edition of the magazine will be monthly and published in German. The magazine expects a circulation of at least 15,000 copies every month in Germany. The content of the German edition will be exactly the same as in India.

Commenting on the development, Harjeet Chhabra, general manager, marketing, WWM, says, “There is a growing presence of Indian films and Indian stars in countries such as Germany, France, Holland, the US and the UK. Popularity is high, especially in Germany, France and Holland. Stars such as Shah Rukh Khan, Karan Johar and John Abraham are exceptionally popular. We are starting with Germany for our first international issue and if it’s successful, we might expand to more countries. Filmfare is likely to attract a host of local advertisers in Germany once the magazine is launched there.”

Filmfare has an average issue readership of 20,00,000. The magazine went fortnightly in India on January 9. The decision to go fortnightly was taken in anticipation of the growing demand for entertainment news. Filmfare claims to have grown in circulation by 20 per cent in the last couple of years.

Many important happenings in the entertainment industry could not be included in the monthly format because by the time the magazine was out, the news was already stale. The fortnightly format will allow Filmfare to offer its readers newsier content and fresh and interactive offerings. A new section on movie reviews will be added to the format.