The digital audience is the most attuned to the IPL matches
The all India viewership of the IPL matches, which commenced on April 18, have been declining gradually, with a few exceptions. While the first match recorded a TVR of 5.1, the one on April 19 garnered a TVR of 4.7, as per TAM Sports data on C&S 4+, all India audiences. (Click here for the performance of the first four days).
The match on April 22 between Deccan Chargers and Royal Challengers Bangalore managed to draw a viewership of 4.7, all India. Among the digital audience, the match got a TVR of 4.9. The highest viewership, 5.4, for the match came from digital homes in Hindi speaking markets.
The match between Delhi Daredevils and Chennai Super Kings, held on April 23, was most viewed by the digital audience in HSM with a TVR of 6. The all India TVR for the match was 4.9.
The second match on the same day (Thursday) between Rajasthan Royals and Kolkata Knight Riders was the most watched match till date in IPL Season 2. Among the digital audience, the match garnered a TVR as high as 9.5 (in HSM) and 7.62 (all India). Among C&S households, the all India TVR was 5.4, while in HSM, it recorded 6.2.
The match held on April 24, between Royal Challengers and Kings XI Punjab, got a TVR of 4.6 (all India), while in the HSM market the viewership was slightly higher. Digital homes recorded a high viewership of 5.8 (all India) and 7 in Hindi speaking regions.
The Deccan Chargers vs. Mumbai Indians match, held on April 25, received mediocre ratings - 3.5 (all India) and a TVR of 4 in HSM; while in HSM digital homes, the TVR was high at 5.6 and the all India TVR was 4.8.
In all, the average of all the eight days is 4.61 (all India) while in Hindi speaking markets, the average is 5. In digital markets, the viewership is higher - 5.9 (all India) and 6.8 in HSM.
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