Vizeum on a winning spree; bags BSA Motors as its third account

The size of the account is estimated to be Rs 20 crore

Vizeum has added another account to its soon expanding kitty. The media agency under the Aegis media umbrella has won the media duties for BSA Motors. The size of the account is pegged at about Rs 20 crore.

Mindshare is the incumbent agency on this account.

KB Srinivasan, vice-president, BSA Motors, says, "Vizeum's strategic thinking ability, quick on the feet and proactive response rate, passion and senior management involvement in our business convinced us of this partnership."

BSA Motors, a division of Tube Investments of India Limited (A Murugappa Group company), is the latest entrant in the e-scooter category.

S Yesudas, managing director, Indian sub-continent, Vizeum, says, "It is a hugely challenging assignment. Radical thinking, coupled with our passion to operate as the extended brand management team of the client, will ensure our success with the brand. This will also ensure all and more of what would pass through the client's radar is proactively addressed by Team Vizeum."

"We are sure Vizeum will be able to add might and muscle to our communication investment resources," adds Srinivasan.

The business will be handled from the Chennai office of the agency under the leadership of EM Sreeneelakandhan, general manager, Vizeum and the entire Team Vizeum India's involvement and contributions.

Recently, Vizeum India added Luxor and Giovani to its basket. Vizeum will be the brand consultant as well for Giovani.

Vizeum operates in 48 countries with a philosophy of in-depth understanding of the co- existence of lives, brands and media in the actual world, through its process – motivation to media. Some of the clients served by Vizeum global include Coca-Cola, Ray-Ban, DHL, Panasonic, GM, Total, Bacardi and Lavazza.