Print ads by Antiseptic Creams/Liquids up by 75%: TAM AdEx

TV was the most preferred medium of advertising by the sector, garnering 91 per cent share of ad insertions.

TAM has released an overview of the advertising ad volume on different platforms by the Antiseptic Creams/Liquids sector, between July and September 2014.

Print ads by Antiseptic Creams/Liquids up by 75%: TAM AdEx

The entire analysis is based on ad volumes expressed in secondages/column centimeters. All spends indicate market valuation of the ad space/time bought. The figures should be taken only as indicative and not absolutes.

As per the report, print advertising for Antiseptic Creams/Liquids increased by 75 per cent during Q3, 2014, compared to Q3, 2013.

Category advertising on TV and Radio decreased by 37 per cent and 28 per cent, respectively, during Q3, 2014, compared to Q3, 2013. Having said that, TV was the most preferred medium of advertising by the sector, garnering 91 per cent share of ad insertions. Of this, 60 per cent share of TV advertising was on regional channels.

Dr. Morepen Burnol Spray on TV and Suthol Chandan Plus in Print were the only new brands of Antiseptic Creams/Liquids that advertised during Q3, 2014.

Delhi was the only state where radio was employed by the category; HT Fever and Radio City grabbed 50 per cent share of ad volumes each.

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