BCCI invites tenders for National Team Lead Sponsor Rights

Certain brand categories like athleisure and sportswear manufacturer, alcohol products, betting, cryptocurrency, real money gaming and tobacco have been prohibited by the board for the sponsorship rights.

The BCCI has invited bids from reputed entities for acquiring the National Team Lead Sponsor rights. The detailed terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, rights and obligations, etc. are contained in the ‘Invitation to Tender’ (“ITT”) which will be made available on receipt of payment of a non-refundable fee of INR 5,00,000 (Indian Rupees Five Lakh Only) plus any applicable Goods and Services Tax. The ITT will be available for purchase till June 26, 2023.

"The interested parties have to email the details of payment made for the purchase of the ITT to teamsponsor.itt@bcci.tv. The ITT documents shall be shared only upon the confirmation of payment of the non-refundable ITT fee."

"The interested party wishing to submit a bid will be required to purchase the ITT. However, only those satisfying the eligibility criteria set out in the ITT and subject to the other terms and conditions set out therein, shall be eligible to bid. Merely purchasing the ITT does not entitle any person to bid. BCCI reserves the right to cancel or amend the bidding process at any stage in any manner without providing any reason. "

BCCI has banned certain brand categories for the sponsorship rights These brands cannot bid for being the title sponsor for Team India.  These include athleisure and sportswear manufacturers, alcohol products, betting companies, cryptocurrency entities, real money gaming platforms (excluding fantasy sports gaming), tobacco brands, and those associated with offensive content such as pornography or public moral offence.