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The one word tweets have popped up on many prominent brands' social media handles.
On the internet, pretty much anything could go viral. The latest trend on Twitter is a succinct one. Many brands have been tweeting a single word that sums up what the brand is all about. The trend began when a USA based passenger railroad service named Amtrak tweeted just word - "trains".
Both in India and internationally, brands were quick to jump on to this trend. In India, food delivery app Swiggy tweeted 'food' and Swiggy Instamart tweeted the word 'groceries'.
food
— Swiggy (@Swiggy) September 2, 2022
Groceries
— Swiggy Instamart (@SwiggyInstamart) September 2, 2022
Whereas food delivery app Zomato used the opportunity to make a reference to one of its older tweets. Zomato tweeted 'GharKaKhaana' - a throwback to one of its viral tweets that urged people to eat home food occasionally.
GharKaKhaana
— zomato (@zomato) September 2, 2022
Grocery delivery app BlinkIt also tweeted - but with the Hindi name of an unpopular vegetable.
karela
— Blinkit (@letsblinkit) September 2, 2022
Casual dating app Tinder tweeted a word quite relevant to their offering.
dates
— Tinder India (@Tinder_India) September 2, 2022
A few travel aggregators also jumped in on this trend.
Vacation
— ixigo (@ixigo) September 2, 2022
travel
— EaseMyTrip.com (@EaseMyTrip) September 2, 2022
QSR giant McDonald's took the opportunity to put out more than one tweet relating to this trend.
Fries
— Do the #ShakeShakeDrill (@mcdonaldsindia) September 2, 2022
Piri Piri
— Do the #ShakeShakeDrill (@mcdonaldsindia) September 2, 2022
Meals
— Do the #ShakeShakeDrill (@mcdonaldsindia) September 2, 2022
Flipkart-owned Myntra also hopped on to the trend.
Fashion
— Myntra (@myntra) September 2, 2022
Flipkart itself also decided to contribute.
shopping
— Flipkart (@Flipkart) September 2, 2022
Amazon Prime Video referenced an older trend - one where people were commenting the name Binod below YouTube videos.
binod
— prime video IN (@PrimeVideoIN) September 2, 2022
Amazon India tweeted the word 'rewards'.
Rewards
— Amazon India (@amazonIN) September 2, 2022
Netflix India referenced its algorithm - one that recommends new content to people based on what they've already watched.
Recommendations
— Netflix India (@NetflixIndia) September 2, 2022
The most obvious tweet of them all came from ICC's Twitter account.
cricket
— ICC (@ICC) September 2, 2022