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Launched soon after he bought Twitter, the $8 verification offering was suspended because it led to impostor accounts spreading misinformation.
On Tuesday (22 Nov 2022) , Elon Musk tweeted that the relaunch of Twitter Blue is on hold "until there is a high confidence of stopping impersonation".
The Tesla founder also said that the social networking site might use different colour checks for organisations and individuals.
Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation.
Will probably use different color check for organizations than individuals.— Elon Musk (@elonmusk) November 22, 2022
Musk had introduced an $8 plan, right after buying Twitter, for users to hold a verified badge. It, however, led to the platform being filled with impostor accounts of brands and famous people spreading misinformation than being a "great leveller" which the new owner had espoused when he announced the plan.