afaqs! news bureau
Social Media

Gamers are the top shots of YouTube’s top creators list

YouTube India has released a list of top creators of 2021.

People, in the last 18 months, turned to YouTube to learn new skills, hone newfound passions, discover content to watch with friends and family, and foster a shared sense of community.

In 2021, gaming levelled up emerging as a rich and diverse ground for storytelling and community building, with a notable presence across Top Creators, Top Breakout Creators, Top Women Breakout Creators and even, Top Shorts Creators.

Comedy got new laughs. While Round2Hell’s 40-minute long horror-comedy zombie apocalypse short film became the #1 trending video, comedy did just as well in short-form video. The break-out success of the Tamil sensation Enjoy Enjaami, set off a drumbeat of content inspired by the Tamil Hit reaction videos, cover songs including some in Hindi and Malayalam, animated re-creations, re-creations within FreeFire, make-up tutorials, and even a PSA by the Kerala Police.

Gamers are the top shots of YouTube’s top creators list
Gamers are the top shots of YouTube’s top creators list
Gamers are the top shots of YouTube’s top creators list
Gamers are the top shots of YouTube’s top creators list
Gamers are the top shots of YouTube’s top creators list
Gamers are the top shots of YouTube’s top creators list

Here are three things you should know about what was created, watched, shared and loved on YouTube in 2021:

New genres, new formats, new stories and new voices across regions and languages

While YouTube today, caters to one of the largest learner communities, top Shorts creators like A2 Motivation {Arvind Arora} and Mr. Gyani Facts shared facts and knowledge in bite-sized videos. Crazy XYZ and MR. INDIAN HACKER fused the goodness of science and technology with entertainment as Science and Experiments emerged as a new genre.

Bhuvan Bam (BB Ki Vines) spun gold, turning characters from his sketch comedy videos into a scripted web series, Dhindora, showing us the power of creating memorable characters to unlock a multiverse of stories. The growing popularity of hyperlocal creators and the characters they’ve created, like Jkk Entertainment’s Chotu Dada and CS Bisht Vines’ Paagal Beta further reiterated this trend. Telugu channels Filmymoji and Funmoji scripted the rise to the popularity of Animoji and avatar-based content.

Gaming content evolved from gameplay style videos to comedy, pranks, challenges and even festival-themed music videos. Interestingly, Gen Z gaming became democratized and the gaming audience also expanded outside of the metropolitan areas in India.

With a dearth of film music this year, many independent songs released this year were accompanied by music videos with distinct storylines, featuring popular movie actors. We saw the continued rise of Bhojpuri music with artists Ankush Raja and Shilpi Raj at the helm of the sub-culture as it continues to thrum and thrive across geographies.

2. Web series brought people together as creators churned out content for Gen-Z

Gen-Z turned to YouTube to find a sense of belonging and to connect through relatable content. It is no wonder, then, that 2021 saw the return of The Viral Fever (TVF) with their web-show Aspirants. Interestingly, shows like Aspirants which mirrored the trials and tribulations of Indian students preparing for the gruelling Union Public Service Commission (UPSC) competitive examination, are deeply endemic to YouTube’s existing learning community which sees millions of students turning to learn creators as part of their own preparations.

Other scripted content that appealed to specific interests and relatable life stages of Gen Z audiences included Dice Media’s Operation MBBS and Clutch, Telugu shows like 30 weds 21 by Girl Formula and Surya featuring Shanmukh Jaswanth in the lead.

Gaming and comedy were other genres that helped Gen-Z connect over shared interests and passions.

3. Creators excel with YouTube Shorts - imaginative, helpful content in less than 60 seconds captures hearts and minds of viewers across India

Both new and existing creators reached viewers across a broad range of topics with short-form content that tapped into the humour and familiarity of everyday life.

Some of the most popular Shorts creators in 2021 went beyond the well-understood techniques of editing videos to music and transitions, and have given rise to new and innovative formats of short-form storytelling across themes including family and friendships, language skills, motivation and men's grooming content and social messages.