Viral Now: The Beauty and the stink!

By Raushni Bhagia , afaqs!, Mumbai | In Digital
Published : October 21, 2013
The video is a promotional film for a toilet deodoriser. It was written, produced, filmed, edited, tested and released in three weeks.

The video attracting over a crore views on Facebook in a month has an interesting title, "Girls Don't Poop".

The video shows a beautiful girl (Bethany Woodruff) in a pretty blue dress who sits on a toilet seat talking about the 'business' that she has just finished. Subtly, she explains about the 'creamy' substance that she just dropped and how she doesn't want to leave a trace of it.

While the graphic traces are removed by flushing, the smell can also be dealt with, the lady explains. The video then shows shots of the lady in various situations like a party, with the boyfriend and at the workplace, amongst others, while she is seen seated on her porcelain throne (toilet seat) all the while. As the video progresses, one realises that she is actually advertising for a product, Poo Pourrie, which helps to keep stink limited to the commode.

The video then explains the working of the toilet deodorisers through animation, with a catchy comment at the end that says, "Our business is to make it smell like your business never even happened."

The video has attracted about one crore 54 lakh views on YouTube and 1 lakh 26 thousand shares on Facebook. In addition, there are YouTube reviews of the product, uploaded by the individual users, which have also gained a lot of views.

In fact, with sales of more than four million bottles of the product, the video has attracted a lot of attention for its promotional film.

(Viral Now is a section about videos that are catching people's fancy on social media).

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