Magzter launches Magzter Ad Network to reach premium magazine readers

By afaqs! news bureau , afaqs!, Mumbai | In Digital
Last updated : May 27, 2016
The digital company now enables advertisers to reach out to millions of potential customers.

Magzter, a digital magazine newsstand, recently launched Magster Ad Network, a new advertising platform for magazine titles, inside its iOS and Android apps. The digital company now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the most sought after digital magazines.

Magzter Logo

With Magzter, which has millions of users reading over 8,000 magazines across more than 30 categories, advertisers can now target their advertisements at a specific country/language/category to achieve desired results. The seamless and exciting full page ads on Magzter lead to better engagement on any device, whether it is a smart phone or a tablet.

Magzter offers full-page interactive ads that can be inserted into any digital magazine, irrespective of the device the user is reading from. The ads are non-intrusive to users and advertisers get the best exposure since their ads will have the full 'share of voice' on the ad page with no other competing ads. The non-intrusive nature of the ads served by Magzter Ad Network is such that the ads get high click-through rates of up to 20 per cent unlike traditional web inventory, where click-through rates are lower than one per cent. Keeping the goal of their ad campaigns in sight, advertisers can innovatively attract readers by choosing from various interactive ad forms such as video ads, catalogue ads, swipe interactive ads, event reminder ads, mini games, and usage of floating elements and location pointers.

Magzter has more than 1,800 Indian magazines including prestigious titles such as India Today, Outlook, Filmfare, Femina, GQ India, Reader's Digest India, Autocar India, Forbes India, and BBC TopGear India, which are read by millions of magazine enthusiasts. Magzter Ad Network is the definitive way to reach these premium magazine readers, who are most likely to get influenced by the interactive and immersive advertisements that appear in between the pages of the digital magazines.

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First Published : May 27, 2016


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