Remember ACP Pradyuman's famous dialogue, "Daya, darwaza tod do," from Sony Entertainment Television's show CID with Daya actually breaking the door? Well, the duo is now in an animated digital ad by Godrej Security Solutions for its product Superia, which is a safe. The ad has been conceptualised by JWT India.
In general, it is seen that brands do in-serial or in-movie integration, but this is the first time that we see a brand use popular serial characters and do an in-advertising/in-brand integration. We asked our expert about it and this is what he had to say.
Talking about the execution, Kansal says, "The illustration style and the animation is a throwback to the kind of viral-animated videos that used to be the norm years ago. The visual language and aesthetics have evolved ever since. While the script has its fun moments, a moot question to answer would be whether the execution will appeal to the sensibilities of the TG, for a product that all will like."
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