Bring out the tissues; brands celebrate mother's day

By Deepashree Banerjee , afaqs!, New Delhi | In Advertising
Published : May 11, 2019 04:50 AM
Here's a look at some of the messages...

'Mother', the word triggers a very emotional feeling for most people. And so, Mother's Day special ads tend to be an emotional overdose to capture the right sentiment. But is there a thing as too much mush? It seems not, at least in this context (think of any Karan Johar movies for proof). As with every year, brands have left no stone unturned to make you tear up for Mother's Day.

From gender-neutralism and highlighting the umpteen sacrifices a mom makes to respecting the role of a single mother in nurturing her child, this year too, brands and marketers have attempted to capture what they think is the most responsible thing to do on this day.

Over the years, brands and retailers have made it almost a ritual to exert a fair share of cause-vertsing stress on Mother's Day, which has helped cement its position in the advertising calendar.

But is it relevant? An opportunity to humanise a brand? What is this trend that the brands can't help but follow (almost blindly)?

For feedback/comments, please write to


Sign up with your email address to receive news and updates

We respect your privacy.

© 2019 afaqs!