Marketing Initiative

Why own a DSLR when OPPO's Reno 10X Hybrid Zoom serves the purpose

By Debashish Chakraborty , afaqs!, New Delhi | In Marketing
Published : May 31, 2019 02:50 PM
Some of the flagship features include 48MP+8MP (wide angle) + 13MP (telephoto), 10x hybrid zoom, Ultra Night Mode 2.0, 4K video, and much more.

Leading mobile handset manufacturer, OPPO recently launched its new flagship product OPPO Reno 10x Zoom. The brand which is often considered synonyms with innovation and creativity, introduced its new series which debuts the world's first ever periscope telephoto lens. Standing true to its resolute commitment to offer many firsts, Reno comes with 10X Hybrid Zoom feature which is one of a kind. Since its launch, the product has been receiving rave reviews from tech enthusiasts all over the world. As the device goes on sale on June 7, we are eagerly waiting for the product to be available in the market.

Reno India & DOUBLE & # title=

When it comes to the camera, the brand has constantly upped its game and has made sure that it reaches a quality which is hard to match. Digging into the flagship features, the Reno 10x Zoom is equipped with triple rear cameras - 48MP+13MP (telephoto) +8MP (wide angle), making the handy phone a substitute for well-off hefty cameras. Keeping in mind its young TG, the brand has also upgraded the 16MP front camera with Front-facing Soft Light, and ultra-clear backlit shots. Some of the other features are - Ultra Night Mode 2.0, Dazzle Color Mode, 4K video shooting and video playback, and more.

Two of the device's most prominent features are also a first for the smartphone industry. OPPO has not only launched the first Shark Fin Rising Camera feature, but also the world's first periscope-style hybrid zoom lens. In addition to that, eliminating the fear around dropping, damaging and cost of repair around a premium phone, the product has passed 2,00,000 times drop test and automatically detects the state of the phone. Taking care of minute issues such as the fingerprint success rate, the product comes with a 30% higher accuracy than its counterparts.

OPPO Reno & DOUBLE & # title=

OPPO Reno & DOUBLE & # title=

The body of the phone is seamless without any opening on its back and adopts a 6.6-inch OLED screen made of 6th generation Corning Gorilla Glass with a 93.1% body-to-screen ratio. The screen of OPPO Reno 10X Zoom has three major features: Rich colors, harmful blue light reduction, and power efficiency. The phone is available in two gradient colors: Ocean Green and Jet Black.

In terms of reach, the brand has targeted both online and offline retail platforms. OPPO has always been a great player when it comes to making innovative technology available to masses, which has contributed immensely in making it a renowned name that it is today. But what is noteworthy with this launch is that the brand is showcasing its prowess in the premium segment. With the launch of the Reno 10x Zoom in India and globally the brand is ready to augment its position in the premium segment and showcasing its creativity like never before. Without much bells or trumpets, this successful launch showcases the consumer's trust in the brand and visa-versa. To conclude, with Reno 10x Zoom, OPPO has yet again positioned itself as a harbinger in offering innovative features and carving a niche for itself in an already cluttered market.

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