Vishwak Sinva has been appointed as Country Head for India and the Middle East.
BeLive Technology, a solutions provider of live and video commerce technology, announced that Vishwak Sinva has been appointed as Country Head for India and the Middle East. This new addition is set to strengthen its current management team as the company continues its growth plan globally.
Sinva has over 20 years of experience in media and marketing, including a decade in digital development. Prior to joining BeLive, Sinva was leading growth and strategy for Firework India. Before that, Sinva served as Lead, Digital Revenue of ETV Digital and Senior Manager, Digital Product and Revenue Strategy of Hotstar India.
“Sinva is the right addition for BeLive,” said Latif Sim, chief strategy officer and director of BeLive. “Sinva’s extensive video technology and media entertainment background and strategy experience in high growth companies will help us strengthen our key strategies, develop strategic alliances and expand our presence in India and the Middle East. We believe his strong leadership experience will help focus BeLive during our high growth period and help the company return to profitability and expand globally.”
"I am very excited to join the BeLive team," said Sinva. "BeLive offers a comprehensive range of products and services perfectly tailored to meet the demands of the booming global market for Livestream commerce. The India & Middle east markets are at the cusp of a boom in live commerce as enterprises are seeking to create more immersive experiences to retain & entertain their customers, it’s an opportune time to join the BeLive team who have already done a fabulous job of building a viable business catering to specific local market requirements.
As the key personnel leading growth and strategy of Firework India, Sinva successfully established Firework’s brand and service with relationships with major enterprises like Unilever & ITC, and with innovative D2C brands like Sugar, MamaEarth, The Man Company amongst others to help grow the adoption of video commerce in India.
Sinva received a Bachelor of Commerce, International Business from Nizam College, Osmania University, Hyderabad and has a Post Graduate Diploma in Marketing from The Times School of Marketing, New Delhi.