Prior to this, Singh worked with Levis Strauss India, Aditya Birla Fashion & Retail and Wildcraft India.
Rapido, the bike & auto taxi app, announced the new appointment of Pawandip Singh as its vice president, marketing. An industry professional armed with 20+ years of multidisciplinary expertise, Pawandip Singh has delivered growth, evangelized strategic brand shifts and built brands. With a passion for driving growth and innovation, prior to his stint at Rapido, he has worked for marquee companies such as Levis Strauss India, Aditya Birla Fashion & Retail and Wildcraft India.
At Rapido, Pawandip will be responsible for propelling corporate growth strategies and implementing new marketing initiatives to stimulate revenue growth. He will also be responsible to oversee all facets of Rapido’s marketing organization and play a critical role in accelerating the company’s product-led growth strategy via revenue and customer acquisition, storytelling, and channel partner initiatives.
Commenting on the appointment, Pawandip Singh, vice president, marketing, Rapido said, “India has witnessed rapid transformation in the twenty-first century, be it in terms of infrastructure, connectivity, transport or technology. One of the critical trends in employment has been driven by the transportation sector, and over a very brief period Rapido has emerged as a leader in transport, providing technology-driven solutions for customers in urban areas while providing employment in a growing gig-economy. Coming together with Rapido to build and grow further is truly an exciting prospect. The partnership thus is a fruitful one, and I look forward to our journey to come.”
Welcoming Pawandip to Rapido, Pavan Guntupalli, co-founder, Rapido said, “Rapido’s journey has been successful and we have achieved growth at a steady yet fast pace. We are delighted to welcome Pawandip with his experience and expertise in new age marketing, technology and social fluency that will enable Rapido’s marketing verticals to accomplish newer heights and fuel impressive revenue growth. As our company moves into the next phase of its transformational journey, Pawandip’s exceptional track record of marketing and branding expertise will be critical to executing the Rapido mission. We welcome him to the leadership team and look forward to working with him to deliver increasing value to our riders and partners.”