WoW Momo appoints Mithun Appaiah as CEO

Prior to this appointment, Mithun Appaiah was the CEO and executive director at Innovative Foods Ltd.

WoW Momo Foods Ltd. appointed Mithun Appaiah as the CEO of their FMCG business. 

Appaiah holds an MBA in business administration and management from IFIM Business School Bangalore.

An FMCG expert in food and beverage industry, Mithun Appaiah has rich experience spanning across the spectrum of marketing, sales, key account management, customer marketing, business development, SCM, R&D, P&L management, developing new business channels, e-commerce, and start-up acceleration.

Over the last 2 decades, he has worked across verticals with leading brands like Nestle, UB Group, and Britannia and has also been instrumental in building brands like ID Fresh foods and Sumeru.

Prior to this appointment, Mithun Appaiah was the CEO and executive director at Innovative Foods Ltd, makers of the brand Sumeru. 

In his assignment as the Vice President of ID foods, the brand saw disruptive growth. Under his watch, the revenues, and retail footprint tripled in  2 years. 

Commenting on his new role as CEO, Mithun Appaiah said, “WOW is a loved brand and has created huge consumer equity across the food vertical. I am excited to work with amazing people with the right vision and clarity to build a full-stack FMCG business under the brand WOW. This entrepreneurial journey of creating an FMCG vertical from scratch is what excites me the most’’.

In his new role, Mithun Appaiah will use his expertise across brands and roles to build an FMCG vertical with innovative categories across Momo’s, sauces, noodles, beverages, and many more. 

Appaiah has won several awards for excellence in Nestle, Britannia, and UB groups. 

Sagar Daryani, co-founder and CEO of WoW foods Pvt Limited said, “At WoW Momo’s fast-food restaurants, we have been able to make Momo’s the all-time food. With our foray into FMCG, our aim is to make this food of all times, available to you all the time. For us FMCG is going to be the anchor of our next phase of growth; to take us from a share of cuisine to a share of stomach and leapfrogging to a share of grocery. We are confident that having crafted and lead growth stories with different kinds of FMCG brands, Mithun is a perfect fit. From Agility of strategy to nimble footed execution, Mithun fits the role as the captain of our new ship seamlessly”.