Arun Iyer

afaqs! Creative Showcase: Relive the romance of trains...

"This is not potshot advertising": Lowe's Arun Iyer on Idea ads that appear to mock Jio, Airtel

Do these ads make you want to use Google Maps?

What happens to brand recall when the same celebrity appears in six different ads back-to-back?

After Ramadan in Pakistan, Surf Excel launches similar spot for Diwali in India

What's the last thing on the mind of a working woman? Ask Tanishq's Mia...

R Balki moves on from Lowe and advertising

How do agencies deal with the pressure of making festival-based ads?

Surf Excel Pakistan's #MadadEkIbadat ad film: The Full Story

A look at Google Photos' documentary-style digital ad film