Influencer marketing
Creator-led, AI-first: Motorola’s festive strategy aims for market momentum
Inside Amazon's Creator Program: How micro-influencers are making money
Indian mar-tech firm Wondrlab launches Opportune for influencer marketing in Europe
About IIGC: India’s first self-regulatory body for influencer economy
India’s retail future? How Meta plans to turn WhatsApp into new storefront
How Flipkart plans to win the beauty market with premiumisation and shoppable videos