Influencer marketing

Inside Amazon's Creator Program: How micro-influencers are making money

Indian mar-tech firm Wondrlab launches Opportune for influencer marketing in Europe

About IIGC: India’s first self-regulatory body for influencer economy

With Sara Tendulkar onboard, Tourism Australia eyes half a million Indian visitors a year

India’s retail future? How Meta plans to turn WhatsApp into new storefront

How Flipkart plans to win the beauty market with premiumisation and shoppable videos

Samantha Ruth Prabhu reveals why she turned down 15 brand deals worth crores

'Experience is currency', says Social, as it turns outlets into second stadiums for IPL

After seven years off-air, CaratLane's new CMO turns the TV ads back on

Influencer collaborations after India’s Got Latent: Stricter rules, fewer risks?