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Influencer marketing

From open houses to AI: House of Hiranandani’s ‘experience-first’ sales funnelMarketing
From open houses to AI: House of Hiranandani’s ‘experience-first’ sales funnel
By Kausar Madhyia
Feb 10, 2026 05:30 IST 7 Min read
The shoe rack is outside the door: a deep dive into IKEA's 'Scandi-Indian' marketing blueprintMarketing
Shoe racks outside: Inside IKEA's 'Scandi-Indian' marketing strategy
By Kausar Madhyia
Feb 09, 2026 05:20 IST 5 Min read
ShankarPrasadSreekant Khandekar Interview
'Is your brand selling, or are you selling the brand?' Plum’s Shankar Prasad
By Sreekant Khandekar
Feb 04, 2026 05:30 IST 10 Min read
Untitled design - 2026-01-08T185755.541Marketing
Inside Hopscotch’s strategy to scale a fashion-led kidswear brand online
By Benita Chacko
Jan 09, 2026 05:30 IST 6 Min read
SociocloutGuest Article
2025’s most underused performance channel: KPI-backed influencer marketing
By Aryamaan Dubey
Dec 09, 2025 05:00 IST 3 Min read
tata sierra main imageMarketing
Why Tata Sierra’s 2025 comeback is more than nostalgia
By Anushka Jha
Nov 17, 2025 05:30 IST 5 Min read
myntra (2)Marketing
How Myntra is turning shoppers into creators & concerts into commerce
By Anushka Jha
Nov 13, 2025 05:20 IST 4 Min read
himesh zakir vicksMarketing
When Vicks ki goli took the stage with Zakir Khan & Himesh Reshammiya
By Anushka Jha
Nov 06, 2025 05:20 IST 2 Min read
Screenshot (18)Marketing
Creator-led, AI-first: Motorola’s festive strategy aims for market momentum
By Ubaid Zargar
Sep 30, 2025 05:30 IST 6 Min read
Jonty RhodesAdvertising
With Jonty Rhodes as ‘Cashback Catcher’, super.money aims to stand out in crowded UPI arena
By Ubaid Zargar
Sep 17, 2025 05:31 IST 5 Min read
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