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Influencer marketing

Influencer dilemma Influencer Marketing
Navigating the attention economy: Challenges and strategies for creators
By Nisha Qureshi
Jan 22, 2025 05:30 IST 3 Min read
Pookie Baba and Zepto Influencer Marketing
Did Pookie Baba really push Zepto via Emo Bois of India?
By Shreyas Kulkarni & Ruchika Jha
Oct 07, 2024 05:30 IST 4 Min read
Why Brands Are Turning to Tier-2 and 3 Influencers Influencer Marketing
How brands are using regional influencers to win over smaller cities
By Yash Bhatia
Oct 07, 2024 05:20 IST 4 Min read
Festive season is very important, contributes 35% of our revenue: Nikon India MD Sajjan Kumar Marketing
Festive season is very important, contributes 35% of our revenue: Nikon India MD Sajjan Kumar
By Ubaid Zargar
Aug 19, 2024 05:20 IST 5 Min read
Liberty Shoes targets tier-2, tier-3 markets; launches campaign for younger cohorts Advertising
Liberty Shoes targets tier-2, tier-3 markets; launches campaign for younger cohorts
By Ubaid Zargar
Aug 14, 2024 05:10 IST 3 Min read
Influencers and user-generated content drive CaratLane's digital marketing strategy Marketing
Influencers and user-generated content drive CaratLane's digital marketing strategy
By Ubaid Zargar
Jul 29, 2024 05:20 IST 4 Min read
Tier-2 and Tier-3 cities are among our fastest-growing markets: BMW India CEO Vikram Pawah Marketing
Tier-2 and Tier-3 cities are among our fastest-growing markets: BMW India CEO Vikram Pawah
By Ubaid Zargar
Jul 26, 2024 05:10 IST 5 Min read
From government awards to A-list weddings: Social media creators' rise to prominence Influencer Marketing
From government awards to A-list weddings: Social media creators' rise to prominence
By Shubhankar Sen
Jul 15, 2024 14:29 IST 18 Min read
The protein supplement market is under FSSAI radar; experts welcome the intervention Marketing
The protein supplement market is under FSSAI radar; experts welcome the intervention
By Ubaid Zargar
Jul 10, 2024 05:30 IST 6 Min read
Brokers and mutual funds should stop using unregulated financial influencers for marketing: SEBI Influencer Marketing
Brokers and mutual funds should stop using unregulated financial influencers for marketing: SEBI
By afaqs! news bureau
Jun 28, 2024 09:00 IST 2 Min read
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