Influencer marketing

How Flipkart plans to win the beauty market with premiumisation and shoppable videos

Samantha Ruth Prabhu reveals why she turned down 15 brand deals worth crores

'Experience is currency', says Social, as it turns outlets into second stadiums for IPL

After seven years off-air, CaratLane's new CMO turns the TV ads back on

Influencer collaborations after India’s Got Latent: Stricter rules, fewer risks?

Anupam Mittal calls out YouTube for India’s Got Latent fiasco

All women, all year: Tanishq doubles down on women-centric ads for 2025

Kotak Life’s new campaign seeks a fresh outlook on term insurance

Nothing builds MKBHD's dream phone, whilst building hype for Phone (3)

Navigating the attention economy: Challenges and strategies for creators